Show days are still rel­e­vant

George Herald - Private Property - - Property News -

It's spring, which is tra­di­tion­ally one of the best home sales pe­ri­ods of the year and a great time for sell­ers to list and start show­ing their prop­er­ties off to po­ten­tial buy­ers, says Berry Everitt, CEO of the Chas Everitt In­ter­na­tional prop­erty group.

"How­ever, given the ex­cel­lent qual­ity of pho­tos and videos of homes for sale that can be dis­played on­line these days, there are many agents who be­lieve that tra­di­tional show days are to­tally ob­so­lete now and will only ar­range in­di­vid­ual view­ings for in­ter­ested buy­ers who re­spond to their in­ter­net mar­ket­ing. And this idea may ap­peal to sell­ers who don't like the idea of their home es­sen­tially be­ing open to strangers and the se­cu­rity risks that this might pose."

But, he says, it's im­por­tant to re­mem­ber that not all po­ten­tial buy­ers have ac­cess to the in­ter­net - and that not all make use of prop­erty por­tals and web­sites, even if they do have ac­cess - so a show day may be the only way they will no­tice a par­tic­u­lar home for sale.

"In South Africa es­pe­cially, there are many who like to check out an area in per­son first to see if they like it and will then visit what­ever homes may be on show over a few week­ends to get a bet­ter feel for what it would re­ally be like to live there. From a seller's point of view, it is also usu­ally eas­ier to have just a few show days in­stead of hav­ing to keep the prop­erty home in 'show con­di­tion' all the time to ac­com­mo­date nu­mer­ous in­di­vid­ual view­ings."

Everitt says the one other big ad­van­tage of show days is that they gen­er­ate "live feed­back", as po­ten­tial buy­ers talk with your agent, "which is very valu­able in that it will ei­ther val­i­date your ask­ing price or help you make a quick ad­just­ment in line with what buy­ers in your area are ac­tu­ally pre­pared to pay. It can also con­firm your agent's ad­vice about the way the house looks to po­ten­tial buy­ers or what it needs to in­crease its curb ap­peal."

Of course it can hap­pen that the only peo­ple who turn up on a par­tic­u­lar show day are in­quis­i­tive neigh­bours or a few hope­lessly un­der­qual­i­fied buy­ers who have no in­ten­tion of mak­ing an of­fer, he says. "But this is much less likely if you have ap­pointed a qual­i­fied and ex­pe­ri­enced agent from a rep­utable com­pany.

“They will not let your ef­forts to pre­pare your home for the show day go to waste, but will in­stead match them with their own ef­forts to pro­mote and ad­ver­tise the show day prop­erly across a num­ber of plat­forms, and gen­er­ate max­i­mum pos­si­ble in­ter­est among suit­able buy­ers. They will also know how to en­sure that the se­cu­rity of your prop­erty and be­long­ings is main­tained."

Is­sued by Chas Everitt In­ter­na­tional

It’s im­por­tant to re­mem­ber that not all po­ten­tial buy­ers have ac­cess to the in­ter­net.

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