Nis­san de­fies new vehi­cle sa­les odds

George Herald - Auto Dealer - - Autodealer -

A­gainst a back­drop of de­cli­ning new vehi­cle sa­les in South A­fri­ca, the Nis­san brand is out­per­for­ming the rest. Nis­san South A­fri­ca re­ports it a­chie­ved its be­st sa­les and mar­ket share in o­ver 10 y­e­ars du­ring Au­gust 2017.

The high­lig­hts are:

10,6% in­cre­a­se of mar­ket from a 7,5% low in 2014;

Be­st lig­ht com­mer­ci­al vehi­cle (LCV) sa­les;

Se­cond pla­ce in mar­ket;

Be­st pas­sen­ger vehi­cle sa­les.

“We are thril­led with the­se re­sults which re­flect the strength and com­mit­ment of our sa­les and mar­ke­ting te­ams,” says Nis­san SA sa­les and mar­ke­ting di­rec­tor Xa­vier Go­bil­le.

Dri­ving the gro­wth of pas­sen­ger vehi­cles has been the ex­cel­lent sa­les of the Nis­san Al­me­ra and Dat­sun, which en­joy­ed re­specti­ve gro­wth of o­ver 500% and 200%. Dat­sun, Nis­san’s en­try-le­vel of­fe­ring, was rein­tro­du­ced in South A­fri­ca in 2014.

In the LCV seg­ment, w­he­re Nis­san has es­ta­blis­hed a for­mi­da­ble re­pu­ta­ti­on, sa­les of the lo­cal­ly pro­du­ced NP300 Hard­bo­dy and NP200 three-quarter ton bak­kie, we­re up a com­bi­ned 68%. Com­ple­menting gro­wth in the LCV seg­ment was the new Nis­san Na­va­ra w­he­re sa­les grew 250%.

“Our ex­cel­lent per­for­man­ce gi­ves us a so­lid plat­form for furt­her gro­wth in a do­mes­tic mar­ket which has been un­der con­si­de­ra­ble pres­su­re in the last 18 mont­hs,” says Go­bil­le.

The Na­ti­o­nal As­so­ci­a­ti­on of Au­to­mo­bi­le Ma­nu­fac­tu­rers’ (Naam­sa) se­cond quarter re­view of the South A­fri­can au­to­mo­ti­ve in­du­stry re­le­a­sed in Au­gust, re­ports that new vehi­cle sa­les re­main un­der pres­su­re and are li­ke­ly to re­main so for 2017, whi­le ex­ports ha­ve al­so de­cli­ned.

Sa­les of the new Nis­san Na­va­ra grew 250%. Dat­sun, Nis­san’s en­try-le­vel of­fe­ring, sho­wed a ma­jor in­cre­a­se in sa­les as well.

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