BMW in­ves­ts mo­re in SA

George Herald - Auto Dealer - - Autodealer -

BMW Group South A­fri­ca has an­noun­ced that they will in­vest an ad­di­ti­o­nal R160-mil­li­on in­to the Ross­lyn ma­nu­fac­tu­ring fa­ci­li­ty to en­han­ce pro­ducti­on li­ne speed. The en­han­ce­ment rai­ses the max­i­mum pro­ducti­on ca­pa­ci­ty by al­most 10%, from 71 000 u­nits to 76 000 u­nits, le­a­ving the plant with ex­cel­lent po­ten­ti­al to pro­du­ce the hig­hest vo­lu­me e­ver in its 44-y­e­ar his­to­ry.

The ad­di­ti­o­nal in­ves­t­ment co­mes on the back of R6-bil­li­on an­noun­ced in No­vem­ber 2015 for the pre­pa­ra­ti­on of BMW in Ross­lyn to pro­du­ce the new BMW X3.

Tim Ab­bott, CEO BMW Group South A­fri­ca and Sub-Sa­ha­ran A­fri­ca says, “We are gre­at­ly en­coura­ged by the a­ma­zing per­for­man­ce of our BMW X-mo­dels a­round the wor­ld.

This gro­wth t­rend sup­ports our de­ci­si­on to pro­du­ce the BMW X3 in South A­fri­ca. The po­ten­ti­al for the fu­tu­re is ex­ci­ting as ul­ti­ma­te­ly pro­ducti­on vo­lu­me is de­ter­mi­ned by glo­bal de­mand for our pro­ducts.”

BMW X-mo­dels, part of the brand’s Sports Acti­vi­ty Vehi­cle (Sav) ran­ge, ac­coun­ted for mo­re than 30% of to­tal glo­bal sa­les for the brand in 2016. The BMW X3 ac­coun­ted for mo­re than 24% of the glo­bal BMW X-mo­del ran­ge.

Pro­ducti­on will start in the first half of 2018. The South A­fri­can BMW X3 will be pro­du­ced for the lo­cal mar­ket and will al­so be ex­por­ted to Eu­ro­pe.

BMW Group South A­fri­ca is now be­co­ming a part of the glo­bal BMW X-mo­del success sto­ry. BMW’s plant in S­par­tan­burg in the US will con­ti­nue to pro­du­ce the BMW X3 for their lo­cal mar­ket and ex­port.

Plans to cre­a­te a cen­t­re of pro­ducti­on ex­cel­len­ce at the com­pa­ny’s Ross­lyn plant are well un­der­way, with the lar­ge­st in­fra­struc­tu­re up­gra­de in the his­to­ry of the fa­ci­li­ty com­ple­ted and staff up­skil­led in sta­te-of-the-art techno­lo­gies.

Sup­plier de­ve­lop­ment and lo­ca­li­sa­ti­on stra­te­gies are in pro­gress. The com­pa­ny is con­fi­dent that the BMW X3 will be mo­re lo­ca­li­sed than the cur­rent BMW 3 Se­ries. BMW’s Ross­lyn plant will con­ti­nue to build the BMW 3 Se­ries until e­ar­ly next y­e­ar.

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