Peugeot increases WRX involvement
Peugeot has increased its involvement in the World Rallycross Championship (WRX) in 2018 with its ambassador Sébastien Loeb, World Team champion in 2015 and runner-up in 2016.
The Peugeot 208’s presence in a spectacular championship supports Peugeot’s business growth plan outside Europe by internationally showcasing the Peugeot Sport team’s know-how.
The 2018 calendar dates will be announced soon. The series currently sweeps through 12 rounds on three continents.
Peugeot Sport is working closely with the promoter IMG to add new dates on the last two continents.
As it was at the creation of this world championship in 2014, the brand is ready to support the evolutions in E-WRX as part of its technological plan, which aims to offer 80% of the models in electrified version by 2023.
Sébastien Loeb continues the adventure with Peugeot Sport teams in a championship where the competition is intensifying.
“The brand wants to be involved in a new challenge,” said Jean-Philippe Imparato of Peugeot. “The idea is to accompany its own energy transition but also to create a strong and unique link with new customers and the new generation. The E-WRX is the perfect fit for this strategy. Our ambassador Sébastien Loeb will support us in this daring new adventure. The goal of the 2018 season will be to win the title. To this end, we are strengthening the developments initiated by Peugeot Sport and studying the sports management system implemented by the Hansen family since 2014.”
Sébastien Loeb said, “It’s a great opportunity to launch myself into an ‘electrifying’ new experience and to be even closer to my fans through WRX. I look forward to discovering this new sporting frontier”.
South Africans can look forward to seeing the team in action at the Killarney Racetrack near Cape Town, when the WRX Championship comes to South Africa from 10 to 12 November.
Loeb in action during the series. Sébastien Loeb