Lam­bor­g­hi­ni laun­ches first SUV

George Herald - Auto Dealer - - Auto Dealer -

Lam­bor­g­hi­ni re­cent­ly re­vea­led its first s­port-u­ti­li­ty vehi­cle (SUV) as the Volks­wa­gen-o­w­ned luxu­ry brand aims to obtain a share of this fast-gro­wing mar­ket.

Lam­bor­g­hi­ni thinks the mo­del, pro­du­ced at its Sant’A­ga­ta Bo­log­ne­se he­ad­quar­ters in I­ta­ly, could dou­ble its y­e­ar­ly sa­les vo­lu­mes, which stood at 3 457 in 2016.

Cal­led the Urus, the SUV could help it access new mar­kets and con­su­mer groups ge­ne­ral­ly not at­trac­ted to its high-po­we­red, low-slung sports cars.

Lam­bor­g­hi­ni con­fir­med to W­heels24 that or­der books will o­pen in Fe­bru­a­ry 2018 for South A­fri­can cu­s­to­mers, with the first vehi­cles ar­ri­ving in Sep­tem­ber.

“It is a true Lam­bor­g­hi­ni in terms of de­sign, per­for­man­ce, dri­ving cha­rac­te­ris­ti­cs and e­mo­ti­on,” CEO S­te­fa­no Do­me­ni­ca­li sta­ted.

The first Urus SUV will be de­li­ver­ed in the Eu­ro­pe­an s­pring of 2018, with a re­tail p­ri­ce tag in Eu­ro­pe e­qual­ling R2,2-mil­li­on, o­mit­ting taxes. Lo­cal pri­ces will be con­fir­med clo­ser to its lo­cal in­tro­ducti­on.

The mo­del es­ta­blis­hes Lam­bor­g­hi­ni’s en­try in­to one of the fas­test-gro­wing au­to­mo­ti­ve mar­kets.

Wor­ld­wi­de cros­so­ver and SUV sa­les ha­ve in­cre­a­sed to 26,47-mil­li­on u­nits in last ye­ar from 7,93-mil­li­on a de­ca­de be­fo­re, ac­cor­ding to da­ta from in­ter­na­ti­o­nal re­se­arch com­pa­ny

IHS Mar­kit. The fo­re­cas­ter ex­pects furt­her gro­wth to 34,34-mil­li­on u­nits by 2020.

SUV sa­les at the high end of the mar­ket, which con­sis­ts of the li­kes of Mer­ce­des G-Class and Bent­ley Ben­tay­ga, ha­ve gro­wn al­most fi­ve-fold in the six y­e­ars to 2016, IHS ad­ded.

The Urus has a 4,0-lit­re V8 twin-tur­bo en­gi­ne with 650 horse po­wer and top speed of 305km. It can ra­ce to 100km in 3,6 se­conds, Lam­bor­g­hi­ni says.

“It will in­clu­de dri­ving mo­des that pro­vi­de ca­pa­bi­li­ties in off-tar­mac ci­r­cum­stan­ces such as snow or sand. This could ma­ke it es­pe­ci­al­ly ap­pe­a­ling in mar­kets w­he­re its sports cars are less i­de­al,” sta­ted Ian F­let­cher, an ex­pert at IHS Mar­kit.

F­let­cher pre­dicts Urus’ an­nu­al sa­les pea­king at a­round 2,900 u­nits in 2019 and 2020, com­pri­sing a­round half of Lam­bor­g­hi­ni’s o­ver­all sa­les. The brand’s li­ne-up pre­sent­ly con­sis­ts of the Hu­ra­can and A­ven­ta­dor sports cars.

Lam­bor­g­hi­ni, one of Volks­wa­gen’s sta­ble of ul­tra-luxu­ry brands al­ong with Bent­ley and Bu­gat­ti, has sta­ted that a plug-in hy­brid ver­si­on of the Urus will ap­pear by 2020.

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