How to apply
With so many new textures on the market, here’s a cheat sheet to finding the formula your lips will love.
Exfoliate with a soft toothbrush to remove dry skin. “Then moisturise really well,” says makeup pro Angela Davis Deacon. “Leave it to soak in while cleansing the rest of your face.”
“Look in the mirror and smile to see exactly where to apply,” advises makeup supremo Charlotte Tilbury. “Starting on the outer corners, trace the colour just outside the natural lip line. This helps cheat a fuller pout, create symmetry and stop bleeding, without looking unnatural.”
Sheer reds and glosses are perfect if you’re trying out red for the first time. We adore the new  Lancome Juicy Shaker in 166 Shaken (R270), which lets you choose your colour intensity. For an intense, gloss shine, go for  Clinique Pop Lacquer Lip Colour + Primer in Lava Pop (R285). If you love the longlasting effects of a matte texture, go for the super-comfortable  Revlon Ultra HD Matte Lipcolor in 625 HD Love (R155). But if you’re after a lacquer that lasts and lasts, TRY  Estée Lauder Pure Color Envy Liquid Lip Potion in Lethal Red (R295).
“To fix mistakes, I use moistened earbuds,” reveals Angela. “They’re never fluffy, so they don’t leave any tiny fibres.” If your lips start feeling dry throughout the day, counteract it with lip balm. “I pat a little lip balm in the centre of the lips,” says Angela. “Press it on, blot, then reapply your lipstick in the centre of your lips.”