The Kar­dashian ef­fect

Glamour (South Africa) - - Beauty Contouring -

The ori­gin of the con­tour­ing craze can be traced to one mo­ment: when Kim Kar­dashian West posted a pic­ture of her­self with bizarre streaky makeup on In­sta­gram.

Her makeup artist at the time, Scott Barnes, ex­plains: “We were on a photo shoot, and Kim said, ‘Peo­ple are al­ways pick­ing on me, say­ing that I’ve had plas­tic surgery. I think we should post that it’s all con­tour­ing. Every­body will go crazy over it.’ She was ba­si­cally say­ing, ‘Haters, if you want to know what con­tour­ing is, this is what it is.’

It was just an iphone pic­ture, and Kim was like, ‘All right, I’m go­ing to press send!’ She posted it on her In­sta­gram and, within 24 hours, the photo went vi­ral glob­ally. Ev­ery­one was like, ‘Oh my gosh, oh my gosh!’ But con­tour­ing isn’t new. I didn’t in­vent the wheel. Back in the ’70s, it was the same thing. I’m re­ally into skin that looks chis­elled, lean and ex­pen­sive, and con­tour­ing re­ally does help in pho­tog­ra­phy. Once I had done that on Kim, it’s funny how it all blew up and took off. It cre­ated a move­ment in cos­met­ics.”

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