Petals to perfume
I’ve always been fascinated by fragrance (truth to tell, I’m a florist and perfumer in an alternate universe), so it was a dream come true to visit the Sotraflor Plant where JeanFrançois Vieille, a member of the Mul family, explained the process that brings such pure delight to the world.
It’s impossible to imagine anyone more suited to devise Chanel Nº5 L’eau than the chic and charming perfumer Olivier Polge. Born into fragrance royalty – his father, Jacques Polge, was Chanel’s master perfumer for decades – Olivier is one of the scent world’s biggest stars, with a string of hits to his name. And when he took over his father’s post as the Chanel Nose in 2013, this self-described modernist brought a daring approach with him.
Olivier had known Nº5 ever since he first smelled it at the age of four. Now, faced with the honour and challenge of creating a Chanel Nº5 for a new generation, he decided on “the freshest version, a way to tell the story in a different way, with very contemporary aspects.” Even the name L’eau (meaning “water”) expresses this idea: “L’eau evokes freshness, creativity and purity,” he says.