For your outdoor essentials (sunblock, we’re looking at you!).
Beauty-full Volume Pre-wash Conditioner Beauty-full Volume Shampoo Beauty-full Volume Hair Maximiser Beauty-full Volume Mousse Volume Brush
Louis Vuitton launched a new lab in Grasse, the heart of perfume country. Formally a leather distillery and perfumery, the dilapidated building was renovated to be Jacques’ creative atelier. According to Jacques, there are over 300 different varieties of trees, flowers, and herbs packed into the 9 900m² property, including jasmine, tuberose, May Rose and lemon trees.
The perfumes are only available from Louis Vuitton boutiques in 200ml (R4 400), 100ml (R2 200) and four 7.5ml travel spray bottles (R3 500), which are all refillable to keep in line with the company’s sustainability plan.
“When applying, stretch your hair at the root and work in the mousse,” advises hairstylist George Northwood.