After the water’s off, it’s time to maximise the moisture. By the time you towel off, the water that your skin cells sucked up has evaporated, so applying a thick cream over parched skin will do nothing. “The most effective moisturisers have ingredients that seal existing water into the skin, like glycerine, coconut and olive oil, and shea butter, so apply them when you’re a little damp,” advises Dr Shamban. TRY  Johnson’s Vita-rich Replenishing Body Lotion (R42.95). And if you love an oil, go for  Lipidol After Shower Oil (R79.95).