Personalities share how social media has influenced how they interact.
Model David Gandy on competitive posting “Last Mother’s Day I got accused of not showing enough love to my mom as I didn’t put up a picture. I’m very private and my mom knows that I love her dearly, but our relationship is between us. It’s getting silly.” Fitness trainer Neelam Effendi on using Instagram as a marketing tool “For many, social media is free marketing, for others it’s purely narcissistic, and for most it’s a way to connect. I use my accounts to promote my personal training business – the more followers and likes I get, the more money I end up making .” Photographer Lebo Lukewarm on selective posting “Social media has become a place where only the best parts of our lives are highlighted and I think we sometimes forget to have fun with it. I try to keep things light and positive, and often use motivational captions – words that speak to me at the time and that someone else also might need to hear.” Model Kendall Jenner on her most-liked Instagram post “I think it’s pretty crazy I got that many likes – it’s just a random photo of me. I think it’s really awesome, but my life hasn’t changed because of it. In my head, the amount of likes I get doesn’t affect my everyday life. I don’t know if that’s because of the way I grew up – [fame] has always been there, so I’m just used to it.”