DO love Katherine-Mary Pichulik
The creator of cult jewellery label Pichulik, is fuelled by her passion for design.
“I’ve loved art and handcraft since childhood,” says Katherine-mary Pichulik. It’s no wonder then that she began her acclaimed SA brand after being constantly stopped on the street by people wanting to buy jewellery that she had created off her neck!
Katherine-mary, 30, studied both art and pastry-making, and worked as a chef before realising that her hobby could become a career when her jewellery featured on missmoss.co.za.” The attention led to a Fashion Week collaboration with Lalesso, putting her brand on the map.
Since then, Pichulik has opened two SA stores, attracted 25 global stockists, featured in Vogue Italy and UK, and attracted fans like Solange Knowles and Emma Watson.
Through all of this, her childhood love of art and craft, passion for empowering women and devotion to her team have ensured that her work is both inclusive and unique.
“When you’re so close to a brand, you don’t see the great leaps,” she says. “But when I get to stand back and see what we’ve created, it feels really good!”