That’s so meme

Our Lol-wor­thy favourites

Glamour (South Africa) - - Contents -

ever found your­self ly­ing in bed, scrolling through in­ter­net memes at 2am and pro­claim­ing “OMG that’s so me”? If you have – memes them­selves tend to re­mind us – you are not alone.

The con­cept of ‘in­ter­net memes’ was first ob­served in a Wired ar­ti­cle by writer Mike God­win. He de­scribed them as “in­fec­tious ideas” – small units of life ex­pressed in pic­tures, quotes, videos and gifs that are shared over and over again as a way to show who we are, what we be­lieve, our emo­tions or our hu­mour.

“Shar­ing memes is en­joy­able and even ad­dic­tive be­cause it al­lows peo­ple to share com­mon ex­pe­ri­ences,” says cul­tural and lin­guis­tic an­thro­pol­o­gist Nell Haynes.

Stu­art Jones at Cape Town’s Cit­i­zen Re­search Cen­tre says, “Racist, sex­ist or ho­mo­pho­bic memes, memes that deal in crass stereo­types, memes that mock oth­ers or am­plify an ide­o­log­i­cal point of view can be very harm­ful. They hide be­hind hu­mour while ex­press­ing toxic opin­ions.”

On the flip side, “The com­fort lies in feel­ing that there are oth­ers like our­selves; in the so­cial me­dia world we are not alone,” Stu­art says.

A good meme cap­tures some­thing we all share. That’s why we laugh, cringe and pass them on.

Here are a few of our favourites.

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