Set the stage

They’re over­sized, de­tailed, dra­matic – but we’re talk­ing about the cat­walk, not the clothes.

Glamour (South Africa) - - Contents -

Over­sized, de­tailed and se­ri­ously epic Fash­ion Week cat­walks

Hours of pre­cise pat­tern mak­ing, metic­u­lous bead­work, care­ful tai­lor­ing – it’s not hard to imag­ine the ef­fort that goes into send­ing a beau­ti­ful col­lec­tion down the cat­walk.

But there’s an­other cre­ative team be­hind ev­ery show, and their work rarely gets its dues. We’re talk­ing, of course, about the pro­duc­ers, lo­ca­tion scouts and set de­sign­ers who cre­ate the per­fect set­tings for show­cas­ing fash­ion. And, in an age when pic­tures can echo around the world in sec­onds on Snapchat and In­sta­gram, the stage it­self is more im­por­tant than ever.

So how do pro­duc­ers set the scene with­out over­shad­ow­ing the clothes? It’s not easy. Here, seven pro­duc­tion teams who struck the right bal­ance.

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