Set the stage
They’re oversized, detailed, dramatic – but we’re talking about the catwalk, not the clothes.
Oversized, detailed and seriously epic Fashion Week catwalks
Hours of precise pattern making, meticulous beadwork, careful tailoring – it’s not hard to imagine the effort that goes into sending a beautiful collection down the catwalk.
But there’s another creative team behind every show, and their work rarely gets its dues. We’re talking, of course, about the producers, location scouts and set designers who create the perfect settings for showcasing fashion. And, in an age when pictures can echo around the world in seconds on Snapchat and Instagram, the stage itself is more important than ever.
So how do producers set the scene without overshadowing the clothes? It’s not easy. Here, seven production teams who struck the right balance.