WOW CURLS!

Your locks are about to get softer and easier to manage! Meet coils’ new partners.

Let’s face it, natural hair doesn’t always mean easy hair. In fact, it often means dry, brittle and fragile ends. “Curls have less lustre because the scalp’s natural oils travel a longer path to reach the ends,” says L’oréal educator Mimmi Biggar. “Dry ends tangle easily and damaged lengths are prone to snapping off.”

But not any more! Enter the L’oréal Paris Elvive Curl Nourishment range: new hair heroes, specifically designed for curls and ‘Fros.