It’s not every day we write about Lamborghini, but it’s big news when this sports-car company releases its first SUV in more than 25 years. Yes, you read that right: the new Urus isn’t a first for Lamborghini. During the late 1970s, the American army approached the company to create a purpose-built vehicle; but that deal fell through. The design wasn’t lost, however, and the LM002 saw the light in 1986. Affectionately known as the “Rambo Lambo”, it was one of the cars of its time. Fast forward to 2018, and SUVs are all the rage. You find them in all shapes and sizes: from city slickers to seven-seat behemoths. Lamborghini has therefore also decided to enter the SUV market. In anticipation of the expected global sales, the company has doubled the floor capacity of its factory in Sant’Agata, Italy from 80 000 m2 to 160 000 m2, and
employed 500 new employees. As expected, the Urus is a showstopper on the showroom floor. But don’t expect to walk in and write a cheque; the Urus is already so popular, there’s a waiting list of 12 months. At the South African Urus launch at the company’s new Century City showroom and service centre, Automobili Lamborghini CEO and Chairman Stefano Domenicali announced that 70% of Urus orders are from new customers. The twin-turbocharged 4,0-litre V8 engine is new, apparently, and one specifically designed for the Urus; but you see engines featuring the same displacement and forced induction in the Audi – Lamborghini’s parent company – range of cars. Regardless, the heart of the Urus is capable of peak outputs of 478 kW at 6 000 rpm and 850 Nm of torque at just 2 250 rpm. Power is sent to all four wheels via an eight-speed ZF automatic transmission, Torsen centre differential and torque-vectoring rear diff. The Urus is impossible to overlook. The bodywork is angular with strong lines, recalling a plane pointing at the horizon. Unfortunately we didn’t get a chance to get behind the wheel of the Urus, but there’s a lot more space inside than you’d expect. The layout and controls had us thinking of the cockpit of a fighter jet. Turn on the engine, and it sounds the way a Lamborghini should – a throaty roar that turns heads. Depending on what you like, different driving modes are available: Strada (street), Sport and Corsa (race) are the standard modes, and then there are Terra (dirt), Sabbia (sand) and Neve (snow). The Urus makes use of an adjustable air suspension system and rear-wheel steering as well. As expected, the Urus’ performance figures are staggering. The 0-100 km/h sprint takes a mere 3,6 seconds, and to get from 0 to 200 km/h takes 12.8 seconds, with a top speed of 305 km/h. Lamborghini’s local sales will be managed through LSM distributors, led by managing director Toby Venter (they’re also the official importers of Porsche and Bentley). Price just under R3,5 million. Contact 021 419 0595
RAGING BULL. As you would expect from a Lamborghini, the Urus' looks are jaw-dropping – you either love or hate the hard and sharp angles. There's already a lot of hype built up around the Urus, because this model has been on the cards for more than ten years since the name first started doing the rounds in the automotive industry. Prices start at just under R3,5 million.
NEW BRAND IDENTITY. Now officially imported through LSM Distributors, who also handle Bentley and Porsche in their portfolio, Lamborghini should have a stronger local presence. The new dealership and service centre in Century City is testament to the commitment the company's made in the South African car market. Order your Urus soon, or wait 12 months.