Africa beauty week’s EL de­but

Go! & Express - - Go! News - THANDEKA NTLONTI

EAST Lon­don­ers brace your­selves for the first ever Africa East­ern Cape Hair and Beauty Week that’s around the corner.

Es­tu­dio Glam, in part­ner­ship with Buf­falo City Metro, is invit­ing the peo­ple of East Lon­don to be part of their cel­e­bra­tion of Africa Month.

The Africa East­ern Cape Hair and Beauty Week media launch was held at Buf­falo Toy­ota in Bea­con Bay on Fri­day.

The launch of­fered a pre­view of what peo­ple can ex­pect at the three-day event tak­ing place from May 25 to 28.

The event is one of the big­gest on the South African hair and beauty cal­en­dar, aimed at cel­e­brat­ing Africa Day, as well as show­cas­ing both lo­cal and na­tional hair and makeup artists.

Hair and beauty week is cre­ated to ac­knowl­edge the progress and con­tri­bu­tion small African busi­nesses such as sa­lons make to the na­tional econ­omy and con­ti­nent, while also re­flect­ing upon the com­mon chal­lenges that Africans face.

“One of the high­lighted aims of this event is to com­bat Afro­pho­bia through cel­e­brat­ing di­ver­sity and em­brac­ing dif­fer­ences.

“To cre­ate a new gen­er­a­tion of Africans – one that is free of Afro­pho­bia and to de­velop em­pa­thy through such pub­lic busi­ness events,” said one of the or­gan­is­ers and Buf­falo Toy­ota East Lon­don new ve­hi­cle sales ex­ec­u­tive, Lwan­diswa Ngebe.

In an ef­fort to cre­ate unity, Buf­falo Toy­ota has in­vited hair­dressers and makeup artists from other African coun­tries to be a ma­jor part of the cel­e­bra­tion.

The or­gan­is­ers be­lieve all Africans have a re­spon­si­bil­ity to pro­mote so­cial co­he­sion, peace­ful co-ex­is­tence and good re­la­tions on this con­ti­nent.

“Buf­falo Toy­ota is do­ing this ini­tia­tive to em­power the com­mu­nity.

“There is a lot of tal­ent out there, in the hair and beauty in­dus­try to be spe­cific but very lit­tle em­pow­er­ment.

“The hair and beauty week will be show­cas­ing tal­ent from dif­fer­ent peo­ple, hair stylists, makeup artists and more. We would like to ask the com­mu­nity to sup­port this great ini­tia­tive,” Ngebe added.

Hair stylist and sa­lon owner Ruth Kyag­u­lanyi said she has been in the hair in­dus­try for four years.

She strug­gled with reg­is­ter­ing her busi­ness and be­ing in­volved with Es­tudi Galm has as­sisted her in many ways. How­ever, she still faces the chal­lenge of mar­ket­ing her brand, as well as hav­ing to com­pete with peo­ple who do hair on the street and do not pay rent for their busi­nesses.

Tick­ets for the Africa East­ern Cape Hair and Beauty week are avail­able at CNA, Jet and Edgars stores for R200, for all three shows.

Pic­ture: THANDEKA NTLONTI

HEADS UP: Africa East­ern Cape Hair and Beauty Week held a media launch to in­tro­duce the event last week. Show­ing off their ex­otic hair­styles are, from left, seated, Lusindiso Mbangwa, Nonty­atyambo Man­tuki and Vuy­ol­wethu Mandyiki. Stand­ing, from left, are Khanya Lu­fuso and Lilith Sk­iti

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