THE NEW FOX GOLF TEAM

Golf Digest (South Africa) - - Disruptors Innovators & Risk-Takers -

When word came that Fox Sports had snared the US Open from NBC/Golf Chan­nel and ESPN, even the tim­ing had an edge to it. It was the night be­fore the 2013 PGA Cham­pi­onship, and most of golf’s big shots were at a PGA of Amer­ica din­ner. News of the deal, which Golf Di­gest val­ues at $1.1 bil­lion over 12 years, had smart­phones ping­ing from one end of the room to the other.

“Fox res­onates with younger view­ers, and maybe we can bring some of them to the sport,” says Mark Loomis, Fox’s co­or­di­nat­ing pro­ducer of golf. His team in­cludes Joe Buck and Greg Nor­man in the booth, for­mer USGA ex­ec­u­tive di­rec­tor David Fay on rules, Brad Faxon, Corey Pavin and for­mer Golf Chan­nel star Holly Son­ders. “Fox has al­ways been re­ally good at in­no­va­tion,” Loomis says. “We will do any­thing we can to make the game a 3-D ex­pe­ri­ence and not a 2-D ex­pe­ri­ence.”

A STREAKER TAKES A DIVE AS JJ HENRY (NEAR RIGHT) AND PAUL MCGIN­LEY HALVE THEIR SIN­GLES MATCH IN THE 2006 RY­DER CUP.

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