TAGMARSHAL SO­LU­TION

Golf Digest (South Africa) - - Disruptors Innovators & Risk-Takers -

Aprod­uct that mar­kets it­self on ‘aim­ing to curb the slow pace of play’ should make golf clubs sit up and take no­tice as the game com­petes with other less time-con­sum­ing leisure ac­tiv­i­ties. Two South Africans might have found a (GPS) so­lu­tion to the slow play scourge. Con­ceived by Capeto­ni­ans Craig Kleu ( aboveright) and John Wil­more ( aboveleft), Tagmarshal uses a small GPS de­vice that ac­com­pa­nies each four­ball and com­mu­ni­cates with the club­house or pro shop staff, en­abling them to iden­tify bot­tle­necks on the course or groups not keep­ing pace.

“We part­nered with two soft­ware de­vel­op­ers – Bodo Sieber ( above­cen­tre) and Tom Davies – and ini­tially tri­alled the sys­tem at West­lake, Mow­bray and Wan­der­ers golf clubs in 2013,” said Kleu. “Our big break came when Erin Hills in Wis­con­sin, which is host­ing the 2017 US Open, signed up with us last year. They loved the prod­uct and used the sys­tem through­out their sum­mer.”

The Tagmarshal team is now in talks with sales, mar­ket­ing and dis­tri­bu­tion com­pa­nies to grow the brand, and made their de­but at the PGA Mer­chan­dise Show in Or­lando in Jan­uary 2015.

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