While John Daly’s onand off-course antics over the last two decades have embarrassed both himself and the game at times, the two-time major champion still enjoys a wide audience, and in 2009 he became even more visible through the flamboyant trousers he endorsed for Loudmouth Golf.
In 2012 Marco Rodriguez made a huge career change by leaving a management position with a cellphone provider to begin importing Loudmouth products to South Africa, a dramatic shift he has no regrets about making.
“I’ve heard it all, including all the naysayers who were convinced no one would buy our gear,” says the 39-year-old who runs the business from his home in Randburg. “But we had a 400 percent increase in turnover in 2014. We don’t sell golf apparel, we sell social interactions!” Available at 25 on-course pro shops, and online, the brand has now expanded its range to shirts, shorts, belts, ties and headwear, for men, women and kids.
Rodriguez has 20 top clients who buy his brand as a ‘uniform’ for corporate days and is yet to hear of anyone being turned away from a course for wearing Loudmouth apparel. “A former Leopard Creek golf director once walked past two guys in Loudmouth trousers, and casually said, ‘Nice outfits boys!’ ”