LOUD­MOUTH GOLF

Golf Digest (South Africa) - - Disruptors Innovators & Risk-Takers -

While John Daly’s onand off-course an­tics over the last two decades have em­bar­rassed both him­self and the game at times, the two-time ma­jor cham­pion still en­joys a wide au­di­ence, and in 2009 he be­came even more vis­i­ble through the flam­boy­ant trousers he en­dorsed for Loud­mouth Golf.

In 2012 Marco Ro­driguez made a huge ca­reer change by leav­ing a man­age­ment po­si­tion with a cell­phone provider to be­gin im­port­ing Loud­mouth prod­ucts to South Africa, a dra­matic shift he has no re­grets about mak­ing.

“I’ve heard it all, in­clud­ing all the naysay­ers who were con­vinced no one would buy our gear,” says the 39-year-old who runs the business from his home in Rand­burg. “But we had a 400 per­cent in­crease in turnover in 2014. We don’t sell golf ap­parel, we sell so­cial in­ter­ac­tions!” Avail­able at 25 on-course pro shops, and on­line, the brand has now ex­panded its range to shirts, shorts, belts, ties and head­wear, for men, women and kids.

Ro­driguez has 20 top clients who buy his brand as a ‘uni­form’ for cor­po­rate days and is yet to hear of any­one be­ing turned away from a course for wear­ing Loud­mouth ap­parel. “A for­mer Leopard Creek golf di­rec­tor once walked past two guys in Loud­mouth trousers, and ca­su­ally said, ‘Nice out­fits boys!’ ”

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