Four Western Cape golf clubs experience best-ever season
Aweak rand, strong marketing campaigns, and proactive relationships with tour operators, contributed to Western Cape golf clubs generally experiencing a busy and lucrative summer in terms of rounds played.
While the number of national rounds submitted for handicap purposes was down by 56 000 for the year ending February, foreign tourists to the Cape helped four clubs post record numbers.
Arabella had 2 000 more rounds than in any previous summer, thanks to a focused marketing strategy, including social media campaigns. “The weak rand definitely contributed to more tourists visiting us,” said golf director Jonathan Menteath. “We have a worldclass product and golfers acknowledge and appreciate this.”
Atlantic Beach, boasting views of Table Mountain from its location at Melbosstrand, saw a 29 percent increase in rounds between November and February, while membership increased by 31 percent. Managing co-owner Allan Usher said the club hosted more visi- tors from Scandinavian countries than before and he believes South Africa is drawing more European golfers away from Spain and Portugal. Atlantic Beach also increased its playability by removing the fencing that separates the fairways from the fynbos.
Paarl GC had its busiest ever month in February with 6 000 rounds. Golf Operations manager Werner Bernhard says the club works closely with tour operators and saw a significant increase in Asian visitors. “The government decision to reduce tourist visas from six months to three contributed to more people visiting,” said Bernhard.
Metropolitan GC, a 9-holer near the Cape Town Waterfront, had a record 25 000 rounds for the year ending March, using its location and long daylight hours to entice visitors. GM Marthinus Jacobs reported an increase in local visitors more than foreigners. “Word has spread of the superb condition of our course, and we welcomed more visitors from other Cape Town clubs than ever before,” he said. – Barry Havenga
Metropolitan has a wonderful
location in Cape Town.