Record-break­ing Sum­mer

Four West­ern Cape golf clubs ex­pe­ri­ence best-ever sea­son

Golf Digest (South Africa) - - The Golf Life -

Aweak rand, strong mar­ket­ing cam­paigns, and proac­tive re­la­tion­ships with tour op­er­a­tors, con­trib­uted to West­ern Cape golf clubs gen­er­ally experiencing a busy and lu­cra­tive sum­mer in terms of rounds played.

While the num­ber of na­tional rounds sub­mit­ted for hand­i­cap pur­poses was down by 56 000 for the year end­ing Fe­bru­ary, for­eign tourists to the Cape helped four clubs post record num­bers.

Ara­bella had 2 000 more rounds than in any pre­vi­ous sum­mer, thanks to a fo­cused mar­ket­ing strat­egy, in­clud­ing so­cial me­dia cam­paigns. “The weak rand def­i­nitely con­trib­uted to more tourists vis­it­ing us,” said golf direc­tor Jonathan Menteath. “We have a world­class prod­uct and golfers ac­knowl­edge and ap­pre­ci­ate this.”

At­lantic Beach, boasting views of Ta­ble Moun­tain from its lo­ca­tion at Mel­bosstrand, saw a 29 per­cent in­crease in rounds be­tween Novem­ber and Fe­bru­ary, while membership in­creased by 31 per­cent. Man­ag­ing co-owner Al­lan Usher said the club hosted more visi- tors from Scan­di­na­vian coun­tries than be­fore and he be­lieves South Africa is drawing more Euro­pean golfers away from Spain and Por­tu­gal. At­lantic Beach also in­creased its playa­bil­ity by re­mov­ing the fenc­ing that sep­a­rates the fair­ways from the fyn­bos.

Paarl GC had its busiest ever month in Fe­bru­ary with 6 000 rounds. Golf Op­er­a­tions manager Werner Bern­hard says the club works closely with tour op­er­a­tors and saw a sig­nif­i­cant in­crease in Asian vis­i­tors. “The gov­ern­ment de­ci­sion to re­duce tourist visas from six months to three con­trib­uted to more peo­ple vis­it­ing,” said Bern­hard.

Metropoli­tan GC, a 9-holer near the Cape Town Wa­ter­front, had a record 25 000 rounds for the year end­ing March, us­ing its lo­ca­tion and long day­light hours to en­tice vis­i­tors. GM Marthi­nus Ja­cobs re­ported an in­crease in lo­cal vis­i­tors more than for­eign­ers. “Word has spread of the su­perb con­di­tion of our course, and we wel­comed more vis­i­tors from other Cape Town clubs than ever be­fore,” he said. – Barry Havenga

Metropoli­tan has a won­der­ful

lo­ca­tion in Cape Town.

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