Be­hind the Scenes

GOLF DI­GEST TURNS 20!

Golf Digest (South Africa) - - Contents -

housands of tips and mil­lions of words – Golf Di­gest South Africa cel­e­brates its 20th an­niver­sary with the Oc­to­ber is­sue.There has never been a short­age of things to write about and our big­gest headache each month is what to leave out of the mag­a­zine.

It’s only nat­u­ral that we chose Ernie Els to grace the cover of this sig­nif­i­cant mile­stone. GDSA launched in the spring of 1995, when Ernie was al­ready a ma­jor cham­pion, and he has been the most suc­cess­ful SA golfer over the past 20 years.While his pow­ers on the course have be­gun to wane, he re­mains one of South Africa’s most pop­u­lar sports­men ever and a fit­ting cover story this month.

We ar­rived on the scene at a time when the world was start­ing to go mad about­thegame;em­brac­ing­golf’sspirit,an­dits­grow­ing­pop­u­lar­i­ty­was­in­fec­tious.The lo­cal ver­sion first sold for R9.95 and was a mix of in­ter­na­tional ma­te­rial, sourced from Golf Di­gest, and lo­cal con­tent.We’ve tried to main­tain that bal­ance ever since.

The look and feel of GDSA has al­ways moved with the times, con­stantly be­ing re­vamped and re­designed, most re­cently with our May 2015 is­sue, it has ben­e­fit­ted from fresh ideas, in­no­va­tions and dif­fer­ent for­mats, and has won sev­eral awards for best sports mag­a­zine in South Africa.The con­tent has re­mained es­sen­tially the same: In­struc­tion, player pro­files, ma­jor cham­pi­onship pre­views, equip­ment and travel, but al­ways with a new look to it. – The Ed­i­tors

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