COCA COLA DEAL SHOWS SPIETH IS IT IN G OLF
Between tournament earnings and sponsorship deals, Jordan Spieth is swimming in coins like Scrooge McDuck. His first deal of 2016 was as a brand ambassador for Coca-Cola. Spieth will be featured in a “steady stream of initiatives throughout the PGA Tour season, plus the Olympics.” The brand is no stranger to golf. Bobby Jones starred in an advertising campaign for the company in 1947, and Coca-Cola serves as the presenting sponsor of the Tour Championship. Still, this multi-year endorsement for Spieth signals that he has transcended golf and become an identifiable cross-over star.