THE MES­SAGE FROM MIL­LEN­NI­ALS

Golf Digest (South Africa) - - Amateur Scene -

What can TV net­works do to at­tract more mil­len­ni­als (age 18-34)? More talk­ing on the course, first of all. Nearly half (47 per­cent) of mil­len­ni­als were in favour of plac­ing mi­cro­phones on all play­ers and cad­dies in the fi­nal groups, com­pared to just 17 per­cent over­all. And nearly the same amount (46 per­cent) thought it was ap­pro­pri­ate to see play­ers in­ter­viewed dur­ing rounds. “Hey, Tiger, what hap­pened a few min­utes ago on No 8?” “I made a dou­ble.” “Okay. . . . Thanks, Tiger. Back to you, Jim.”

Speak­ing of Tiger Woods, mil­len­ni­als love the 14-time ma­jor cham­pion, and his pop­u­lar­ity among younger fans was one of the things that most dif­fer­en­ti­ated this de­mo­graphic in the sur­vey.

Four out of ev­ery five mil­len­ni­als said they are more likely to watch a tour­na­ment when Tiger is in con­tention, com­pared to just 54 per­cent of view­ers 35 and older. Of cur­rent play­ers, Woods was also the over­whelm­ing first choice of mil­len­ni­als (36 per­cent to Jor­dan Spieth’s 18 per­cent) to be­come an an­nouncer.

Pre­dictably, mil­len­ni­als were the most tech savvy of those sur­veyed, with 78 per­cent re­ply­ing they watched tour­na­ments us­ing mo­bile apps. And in­ter­est­ingly, they are more likely to use their mo­bile de­vices to call in a po­ten­tial rules vi­o­la­tion. (Only 49 per­cent be­lieve they should not be able to call in, ver­sus 70 per­cent of view­ers 35 and older.)

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