IZULU COMPETES IN THE BALL MARKET
new South African golf ball called the iZulu Long Doctor XL has been launched. The ball is the inspiration of golf club maker John Elmer, who had a notable success with the Option Golf custom- tted line of clubs several years ago.
Elmer, who came here from Britain in the 1980s, sold Option to a division of Hugo Boss, and for the last seven years has been researching and designing a new line of custom- tted equipment called iZulu which was recently approved by The R&A. The equipment is being be sold and marketed by on-course PGA professionals who are quali ed custom tters. Elmer has never favoured retailers in his vision of marketing his products.
Producing a ball, though, is a new venture for Elmer. The Long Doctor comes from Taiwan, where Elmer met a person who reckoned he had developed a better ZDA (the main chemical used in ball cores) and a new cover material. The rst prototype iZulu balls were tested last year by local pros Greg Smith and Richard Lyon, and both were impressed with the results, particularly the stable, straight ight.
The balls are packaged in an unusually shaped box of recyclable material, and will sell for R35 each.