IZULU COM­PETES IN THE BALL MAR­KET

Golf Digest (South Africa) - - The Golf Life -

new South African golf ball called the iZulu Long Doc­tor XL has been launched. The ball is the in­spi­ra­tion of golf club maker John Elmer, who had a no­table suc­cess with the Op­tion Golf cus­tom- tted line of clubs sev­eral years ago.

Elmer, who came here from Bri­tain in the 1980s, sold Op­tion to a di­vi­sion of Hugo Boss, and for the last seven years has been re­search­ing and de­sign­ing a new line of cus­tom- tted equip­ment called iZulu which was re­cently ap­proved by The R&A. The equip­ment is be­ing be sold and mar­keted by on-course PGA pro­fes­sion­als who are quali ed cus­tom tters. Elmer has never favoured re­tail­ers in his vi­sion of mar­ket­ing his prod­ucts.

Pro­duc­ing a ball, though, is a new ven­ture for Elmer. The Long Doc­tor comes from Tai­wan, where Elmer met a per­son who reck­oned he had de­vel­oped a bet­ter ZDA (the main chem­i­cal used in ball cores) and a new cover ma­te­rial. The rst pro­to­type iZulu balls were tested last year by lo­cal pros Greg Smith and Richard Lyon, and both were im­pressed with the re­sults, par­tic­u­larly the sta­ble, straight ight.

The balls are pack­aged in an un­usu­ally shaped box of re­cy­clable ma­te­rial, and will sell for R35 each.

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