Bumper summer for Western Cape golf courses
Inbound tourism to South Africa has increased by a reported 18 percent this past summer, and golf resorts and clubs in the Western Cape have benefitted most from this impressive uptake. Many of them have seen a remarkable escalation in the number of rounds from foreign golfers, the majority from Europe. From January to March courses in the Garden Route were booked solid on a daily basis. South Africa is increasingly being seen as a “safe and attractive” golf destination.
Fancourt sales & marketing director Peter Dros said South Africa had replaced in favour previously popular Mediterranean golf destinations such as Turkey and Tunisia, which used to host high volumes of European visitors. Terrorism attacks affected both these markets, while South Africa is perceived as having a general low risk of terrorism.
We are still looked upon as a good value destination, says Dros, because of our favourable exchange rate and the fact that we offer an outstanding golf product.
While provincial governments are for some strange reason not pushing golf tourism as much as they should be doing, despite our strength in this area, our golf destinations are still being strongly marketed overseas, particularly by David Frost, CEO of the SA Tourism Services Association. Frost, a golfer himself, has a budget to attend trade shows, and get the word out. That’s paying off in the number of golfing awards this region has been winning in recent years at the annual International Golf Travel Market,