Bumper sum­mer for Western Cape golf cour­ses

Golf Digest (South Africa) - - Life -

In­bound tourism to South Africa has in­creased by a re­ported 18 per­cent this past sum­mer, and golf re­sorts and clubs in the Western Cape have ben­e­fit­ted most from this im­pres­sive up­take. Many of them have seen a re­mark­able es­ca­la­tion in the num­ber of rounds from for­eign golfers, the ma­jor­ity from Europe. From Jan­uary to March cour­ses in the Gar­den Route were booked solid on a daily ba­sis. South Africa is in­creas­ingly be­ing seen as a “safe and at­trac­tive” golf des­ti­na­tion.

Fan­court sales & mar­ket­ing di­rec­tor Peter Dros said South Africa had re­placed in favour pre­vi­ously pop­u­lar Mediter­ranean golf des­ti­na­tions such as Turkey and Tu­nisia, which used to host high vol­umes of Euro­pean vis­i­tors. Ter­ror­ism at­tacks af­fected both th­ese mar­kets, while South Africa is per­ceived as hav­ing a gen­eral low risk of ter­ror­ism.

We are still looked upon as a good value des­ti­na­tion, says Dros, be­cause of our favourable ex­change rate and the fact that we of­fer an out­stand­ing golf prod­uct.

While pro­vin­cial gov­ern­ments are for some strange rea­son not push­ing golf tourism as much as they should be do­ing, de­spite our strength in this area, our golf des­ti­na­tions are still be­ing strongly mar­keted over­seas, par­tic­u­larly by David Frost, CEO of the SA Tourism Ser­vices As­so­ci­a­tion. Frost, a golfer him­self, has a bud­get to at­tend trade shows, and get the word out. That’s pay­ing off in the num­ber of golf­ing awards this re­gion has been win­ning in re­cent years at the an­nual In­ter­na­tional Golf Travel Mar­ket,


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