Find your new favourite scent
This may sound obvious, but to end up with a fragrance you truly adore, you have to test it on your skin. Women will buy a perfume based solely on how it smells on a paper blotter or on a friend, but the same scent will smell different on different people, so you need to try it for yourself. It helps to shop earlier in the day, when your sense of smell is more attuned. The best spot to test perfume is your forearm. Make sure you don’t have body lotion on your arms, since even an unscented formula can alter how a fragrance smells on you. You can sample up to four scents at a time, two on each forearm, but don’t test similar smells – like two florals – on the same arm, because you won’t be able to tell them apart. My trick for keeping track when trying on several perfumes is to use coloured-dot stickers. If you put a different coloured dot on your arm where you mist each scent, you’ll easily remember which is which: the blue sticker is the gardenia blend; the red sticker is the rose and lemon cologne…. It sounds weird, but it really helps. And allow each fragrance to settle onto your skin for at least 20 minutes before you decide what you think of it.