SPOT­LIGHT

Dur­ban’s afro’s Chicken shop gives the bird its mo­ment to shine

Gourmet (South Africa) - - CONTENTS -

Fol­low the Yel­low Brick Road to Dur­ban’s Afro’s Chicken Shop

Yel­low, the dom­i­nant colour in all Afro’s chicken shops, has been as in­te­gral to lur­ing peo­ple in­side as the Yel­low Brick Road was to get­ting Dorothy to the Emer­ald City in The Wizard of Oz.

Where the fic­tional city was filled with gems, the jewel in Afro’s crown is chicken, all based on a pop­u­lar recipe de­vel­oped by co-owner Emil Venter.

Cre­ative di­rec­tor Kevin Boyd has in­tro­duced sub­tle el­e­ments of South African slang into the hu­mor­ous com­mu­ni­ca­tions, and helped grow what started off as a mo­bile pop-up in 2012, into five shops – a beach kiosk on South Beach and four other out­lets in Stam­ford Hill, Umh­langa Ridge, New Ger­many and Dur­ban CBD.

‘We’ve cre­ated some­thing that isn’t try­ing to be for­eign,’ says Kevin. ‘Many try to play up be­ing Por­tuguese or Amer­i­can, but we’re all about lo­cal.’ He’s even cre­ated a playlist that fills Afro’s with SA tunes from Lady­smith Black Mambazo to Jack Parow.

This phi­los­o­phy ex­tends to the in­te­ri­ors, with de­sign ac­cents in Pan­tone yel­low such as a Dok­ter and Misses cabi­net in Umh­langa Ridge, and Ped­er­sen + Len­nard hooks dot­ted on var­i­ous shop walls.

The South Beach kiosk keeps surfers’ boards se­cure on spe­cially de­signed racks while they en­joy a R39 ‘strips and tjips’. At Umh­langa Ridge, pic­nic bas­kets are an op­tion for those who want to en­joy their take­away in Chris Saun­ders Park.

As for the menu? No su­per­siz­ing, ketchup or lemon and herb; no beef, bunny chow or pap and wors. This is chicken in all its (lo­cal) glory.

www.afroschicken.co.za

CLOCK­WISE FROM TOP LEFT This photograph by An­drew Mcgib­bon graces the walls of each shop; ‘strips and tjips’; Afro’s is as pop­u­lar for break­fast as it is for lunch; pic­nic bas­kets on of­fer at Umh­langa Ridge; cre­ative di­rec­tor Kevin Boyd; surfers are well looked af­ter at South Beach

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