Brand SA hosts workshop on building a positive image
Brand South Africa will host a workshop in Bloemfontein next week aimed at encouraging stakeholders to participate in building a positive brand for the country.
“The Nation Brand alignment workshops are a critical part of achieving a co-ordinat- ed and coherent nation brand image. Without this coherence, we cannot derive value from our marketing efforts,” Brand South Africa’s Stake- holder Relationship Manager: Government, Toni Gumede said yesterday. Follow the conversation on #SANationBrand – SAnews.gov.za