Brand SA hosts work­shop on build­ing a pos­i­tive im­age

Grocott's Mail - - NEWS - STAFF RE­PORTER

Brand South Africa will host a work­shop in Bloem­fontein next week aimed at en­cour­ag­ing stake­hold­ers to par­tic­i­pate in build­ing a pos­i­tive brand for the coun­try.

“The Na­tion Brand align­ment work­shops are a crit­i­cal part of achiev­ing a co-or­di­nat- ed and co­her­ent na­tion brand im­age. With­out this co­her­ence, we can­not de­rive value from our mar­ket­ing ef­forts,” Brand South Africa’s Stake- holder Re­la­tion­ship Man­ager: Govern­ment, Toni Gumede said yes­ter­day. Fol­low the con­ver­sa­tion on #SANa­tionBrand –

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