'I always LET THE FLOWERS do the talking DON'T FORCE IT.'
‘For generations, the women in my family have shared three things,’ says floral designer Jonette Engelbrecht. ‘Strong and independent personalities, the recipe to a cake that can keep the peace, and the belief that your home is always decorated when there are flowers on display – even more so when they are from your garden.’
After constantly being asked where she’d found the floral arrangements she’d made, Jonette decided to quit her job as a scholar coordinator at a non-profit organisation and tap into the demand. She launched Botanicus, an online fine florist that delivers bespoke bundles, and this year it has already grown to include floral subscriptions and unexpected creative collaborations for installations, activations and wedding and product styling. Described as an ‘imaginative floral mix of modernity and romance with a good helping of luxurious design’, the brand will be branching into workshops and scented candles in glassware and handmade holders soon.
I’d love to work with Japanese flower artist Makoto Azuma and South African miniaturist painter Lorraine Loots. botanicus.co.za
Jonette shows you how to create floral arrangements for three different occasions at houseandleisure.co.za.