'I al­ways LET THE FLOW­ERS do the talk­ing DON'T FORCE IT.'

House and Leisure (South Africa) - - View Heads Up - JONETTE ENGELBRECHT THE FLO­RAL DE­SIGNER

‘For gen­er­a­tions, the women in my fam­ily have shared three things,’ says flo­ral de­signer Jonette Engelbrecht. ‘Strong and in­de­pen­dent per­son­al­i­ties, the recipe to a cake that can keep the peace, and the be­lief that your home is al­ways dec­o­rated when there are flow­ers on dis­play – even more so when they are from your gar­den.’

Af­ter con­stantly be­ing asked where she’d found the flo­ral ar­range­ments she’d made, Jonette de­cided to quit her job as a scholar co­or­di­na­tor at a non-profit or­gan­i­sa­tion and tap into the de­mand. She launched Botan­i­cus, an on­line fine florist that de­liv­ers be­spoke bun­dles, and this year it has al­ready grown to in­clude flo­ral sub­scrip­tions and un­ex­pected cre­ative col­lab­o­ra­tions for in­stal­la­tions, ac­ti­va­tions and wed­ding and prod­uct styling. De­scribed as an ‘imag­i­na­tive flo­ral mix of moder­nity and ro­mance with a good help­ing of lux­u­ri­ous de­sign’, the brand will be branch­ing into work­shops and scented can­dles in glass­ware and hand­made hold­ers soon.

I’d love to work with Ja­panese flower artist Makoto Azuma and South African minia­tur­ist painter Lor­raine Loots. botan­i­cus.co.za

Jonette shows you how to create flo­ral ar­range­ments for three dif­fer­ent oc­ca­sions at house­an­dleisure.co.za.

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