‘FOR A LONG TIME, jewellery WAS EI­THER cheap and nasty OR EN­CRUSTED IN di­a­monds and a TO­TAL EYE­SORE.’

House and Leisure (South Africa) - - View Heads Up - GISELE HU­MAN THE JEWELLER

Born in Pre­to­ria, raised in Joburg and now based in Cape Town, self-taught jeweller Gisele Hu­man grew up ‘mak­ing things’, an in­flu­ence she at­tributes to her mother, who is also a jeweller. So it was only nat­u­ral when, in 2012, she quit her job as an ad­ver­tis­ing copy­writer to pur­sue a ca­reer in sculp­tural jewellery with her brand Waif. ‘I make all of my cre­ative de­ci­sions my­self, and my work and brand are in­ex­tri­ca­bly linked to my ad­ver­tis­ing back­ground be­cause the pho­tog­ra­phy of the jewellery is some­thing that I con­sider from de­sign stage,’ she says.

Gisele first got ex­cited about the lo­cal de­sign scene when she be­gan col­lab­o­rat­ing with cre­atives in Cape Town, and show­cased her work – which some de­scribe as wear­able art – last year along­side no­table lo­cal fash­ion la­bels Rich Mnisi and AKJP at South African Menswear Week, and Selfi at Mercedes-Benz Fash­ion Week Joburg. ‘Cre­at­ing edi­to­rial jewellery is al­ways the aim for me,’ she says. ‘I want to pro­duce some­thing bold that in­spires peo­ple to present them­selves as any­thing but or­di­nary. It’s all about the cre­ation of the pieces and see­ing them on other peo­ple.’

See her col­lec­tion of be­spoke jewellery cre­ated for The GUILD Group at the GUILD con­cept store in Cape Town’s Silo district. I’d love to work with South African art foundry Bronze Age to make enor­mous Waif sculp­tures. waif.co.za

We visit Gisele’s stu­dio and see her in ac­tion at house­an­dleisure.co.za.

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