SA Ex­press In­vest­ing in Our Fu­ture

Indwe - - Contents - Un­til we meet on board! Vic­tor Xaba Act­ing CEO

I would like to wish all our pas­sen­gers a warm wel­come aboard this SA Ex­press flight, and thank you for choos­ing us as your pre­ferred car­rier. Re­gard­less of your des­ti­na­tion to­day, I trust that you will have a pleas­ant cus­tomer ex­pe­ri­ence with us.

In my pre­vi­ous mes­sages, I em­pha­sised that your sat­is­fac­tion is a top pri­or­ity for our air­line, and is the very essence of what drives our pur­suit for op­er­a­tional ex­cel­lence. Although we still have much to do in this re­gard, we have made a con­certed de­ci­sion to go “back to ba­sics” in terms of our daily op­er­a­tions – the re­sults of which are im­mi­nent.

Cus­tomer sat­is­fac­tion is only one as­pect of our com­mit­ment to repo­si­tion­ing our air­line, as we are also de­ter­mined to en­sure that we give back to the com­mu­ni­ties we op­er­ate in and around. As such, we re­cently com­mit­ted our­selves to sev­eral wor­thy Cor­po­rate So­cial In­vest­ment (CSI) ini­tia­tives.

This in­cluded par­tic­i­pa­tion in the Boys2Men ini­tia­tive or­gan­ised by the Mov­ing Ahead Devel­op­ment Agency (MADA). The ini­tia­tive seeks to ex­pose young men from house­holds with­out male role mod­els to a wide spec­trum of op­por­tu­ni­ties. SA Ex­press hosted 45 Grade 9 male learn­ers, who were given the op­por­tu­nity to re­ceive first-hand ex­po­sure to the air­line’s op­er­a­tions by pri­mar­ily shad­ow­ing the air­line’s tech­ni­cal em­ploy­ees in their daily work rou­tine.

Fur­ther­more, 30 SA Ex­press vol­un­teers played their part in the Man­dela Day Cor­po­rate Pack­ing Event, hosted by Food For­ward SA to en­sure food se­cu­rity for a num­ber of dis­ad­van­taged com­mu­ni­ties.

The man­age­ment team and I have also been im­mersed in the process of re­newal and trans­for­ma­tion of the air­line, with a keen fo­cus on long-term op­er­a­tional, com­mer­cial and fi­nan­cial sus­tain­abil­ity. As a re­sult, we have been stead­fastly fo­cused on im­prov­ing op­er­a­tional ef­fi­cien­cies, uphold­ing good gov­er­nance, ad­her­ing to in­dus­try reg­u­la­tions, and cre­at­ing hu­man cap­i­tal value in or­der to achieve our goal of long-term sus­tain­abil­ity for SA Ex­press.

Although we are op­er­at­ing in the midst of chal­lenges – as re­cently high­lighted in the me­dia – I wish to re­as­sure you, our most val­ued in­vestor, that in part­ner­ship with our stake­hold­ers, we are work­ing to sta­bilise our op­er­a­tion to en­sure the short-term for­ti­tude and long-term sus­tain­abil­ity of the air­line. As with any trans­for­ma­tion, this too is a process rather than an event, which re­quires a me­thod­i­cal approach in or­der to re­solve our chal­lenges with long-term solutions. Rest as­sured, how­ever, that whilst this process is un­der­way, we will con­tinue to fly for you!

The chal­lenges and strate­gic in­ter­ven­tions that are un­der­way ad­dress the air­line’s sched­ule dis­rup­tions which are ad­ver­sly im­pact­ing you and con­tribut­ing to the air­line’s neg­a­tive per­cep­tion. With your con­tin­ued sup­port and pa­tience, as well as the sup­port from our stake­hold­ers, our air­line will be able to make the im­prove­ments re­quired to ful­fil our brand prom­ise and vi­sion.

A ma­jor com­po­nent of our re-en­vi­sioned SA Ex­press is a cus­tomer cen­tric op­er­a­tion. We have, there­fore, com­mit­ted our­selves to be­ing more ac­count­able on ev­ery level. In so do­ing, we will be able to re­store our cred­i­bil­ity as an air­line and be an ef­fi­cient and re­li­able car­rier that con­tin­u­ously meets and ex­ceeds your ex­pec­ta­tions. In short, we are on a drive to ac­tively re­duce in­con­ve­nience whilst in­creas­ing the con­ve­nience associated with our ser­vices.

I have en­joyed re­ceiv­ing your feed­back and wish to en­cour­age you to con­tinue to keep me in­formed re­gard­ing whether or not we are liv­ing up to the high stan­dards we have set for our­selves, as this will al­low us to partner with you in achiev­ing world-class ser­vice that pro­vides real value.

Please con­tact me on vic­tor.xaba@fly­ex­ to in­form me of your ex­pe­ri­ence with SA Ex­press.

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