CEO Let­ter

Indwe - - Contents -

Wel­come aboard your SA Ex­press flight and re­gard­less of your des­ti­na­tion, thank you for choos­ing to travel with us.

October is Trans­port Month and there­fore a sen­ti­men­tal month for us as an air­line. Launched in 2005, Trans­port Month show­cases the im­por­tant role of trans­port in fos­ter­ing eco­nomic growth-and con­nec­tiv­ity, which fur­ther leads to ac­ces­si­bil­ity and ur­ban­i­sa­tion. SA Ex­press re­mains stead­fast in its mis­sion of be­ing an in­te­grated, sus­tain­able re­gional air­line con­nect­ing sec­ondary and main hubs. The De­part­ment of Trans­port en­cour­ages each one of us to par­tic­i­pate in the pro­vi­sion of a safe, more af­ford­able, ac­ces­si­ble and re­li­able trans­port sys­tem for South Africa.

Dur­ing this pe­riod of re­form, your pos­i­tive feed­back has been awe-in­spir­ing. It en­cour­ages the SA Ex­press team to con­tinue to work hard as we en­deav­our to meet and ex­ceed your ex­pec­ta­tions. I be­lieve that it is sym­bolic that there has been a marked in­crease in pos­i­tive feed­back from our pas­sen­gers dur­ing Spring, the sea­son of re­birth. As our most im­por­tant in­vestor, your in­put, feed­back and sup­port are in­valu­able to our proudly South African air­line.

As we strive for a re­formed and re-en­vis­aged SA Ex­press, your feed­back is a con­stant re­minder that the fruits of our labour do not go un­no­ticed. This re­stores our con­fi­dence that we can rise above our cir­cum­stances, and soar.

In this re­gard, it is with great plea­sure that I in­tro­duce to you our con­tin­u­ous trans­for­ma­tional im­prove­ment pro­gramme, S.O.A.R. S.O.A.R stands for Sus­tain­able Or­gan­i­sa­tional Ag­ile/Ac­cel­er­ated Re­form. This pro­gramme fo­cuses on four main driv­ers: peo­ple (to im­prove morale and in­crease ac­count­abil­ity and pro­duc­tiv­ity); sus­tain­able op­er­a­tions (to im­prove op­er­a­tional and fi­nan­cial sus­tain­abil­ity); brand po­si­tion­ing (to re­po­si­tion brand SA Ex­press to all stake­hold­ers); and gov­er­nance (to re­struc­ture the or­gan­i­sa­tion and en­hance the com­pli­ance of pro­cesses and prac­tices). This is our roadmap to a re-en­vi­sioned SA Ex­press.

S.O.A.R will en­able the turn­around of the air­line’s op­er­a­tions by im­ple­ment­ing a change mech­a­nism, as well as the pro­cesses re­quired to drive sig­nif­i­cant op­er­a­tional im­prove­ments. True change is not an event, but a jour­ney, one of re­dis­cov­ery and bet­ter­ment. This jour­ney is one that I hope you, our pas­sen­ger, will con­tinue to sup­port and en­gage in, but equally chal­lenge us about.

October is also an im­por­tant aware­ness month. This month we high­light im­por­tant so­cio-eco­nomic chal­lenges, en­vi­ron­men­tal com­mem­o­ra­tion days, as well as phys­i­cal and men­tal ill­nesses. 17th October is In­ter­na­tional Day for the Erad­i­ca­tion of Poverty, a cause with which SA Ex­press as a State Owned Com­pany (SOC) strongly iden­ti­fies.

I look for­ward to hear­ing from you on vic­tor.xaba@fly­ex­press.aero – and to you shar­ing how you S.O.A.R with SA Ex­press!

Un­til we meet on board!

Vic­tor Xaba Act­ing CEO

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