Dear SA Express

I boarded the early-morning flight from Cape Town to Port Elizabeth recently. With the recent media coverage about SA Express’ drastic turnaround strategy, I was intrigued when I overheard two of the flight attendants– while going about their duties –enthusiastically discussing the one attendant’s upcoming move to a new house.

I could not help but wonder how the proposed changes at SA Express would affect their lives and those of their families. And with the fresh memory of having to issue 90 % of our own company’s staff complement with retrenchment notices the previous day, my heart felt some of the emotions of what I believe they currently feel in these uncertain times.

Looking through the window towards the east, I saw the rising sun. It gave me hope for the new era dawning, and I knew that, because we South Africans have such a unique spirit, we shall stand up and fight. We shall not be defeated. Although difficult, we shall overcome. And one day not too long from now, I shall fly again on our beloved SA Express together with my children, and do so with pride.

Regards

Brother in Arms