‘End artist ex­ploita­tion’ - Selota

Inner City Gazette - - News -

Vet­eran jazz mae­stro Se­laelo Selota has im­plored mu­si­cians and artists to un­der­stand the busi­ness be­hind the mu­sic in­dus­try, which is worth bil­lions of rand. “It’s not so much about how good you sing. You can have the great voice, but if as an artist you don’t un­der­stand how much money is gen­er­ated through your craft, then you are in trou­ble,” said Selota.

Selota was speak­ing at the In­tel­lec­tual Prop­erty Mu­sic Aware­ness Road­show, which was or­gan­ised by the Gaut­eng De­part­ment of Eco­nomic De­vel­op­ment and the City of Jo­han­nes­burg’s Com­mu­nity De­vel­op­ment De­part­ment in Parkview.

It is es­ti­mated that the mu­sic in­dus­try con­trib­utes more than R90 bil­lion a year, but artists them­selves not ben­e­fit­ting. The aim of the road­shows was to bring ser­vices such as copy­right regis­tra­tion, regis­tra­tion for roy­alty dis­tri­bu­tion, in­tel­lec­tual prop­erty le­gal pro­tec­tion and con­tract­ing ad­vi­sory, spon­sor­ships to­wards mar­ket ready crafters, regis­tra­tion for SMME fi­nan­cial and non-fi­nan­cial sup­port closer to com­mu­ni­ties.

“Artists need to un­der­stand and ed­u­cate them­selves about how col­lec­tion so­ci­eties gather money on their be­half,” said Selota, who added that it was some­thing he has had to learn early in his ca­reer. Some of the mu­sic in­dus­try play­ers that at­tended the event in­cluded South African Mu­sic Rights Or­gan­i­sa­tion, South African Mu­sic Per­for­mance Rights As­so­ci­a­tion, As­so­ci­a­tion of In­de­pen­dent Record Com­pa­nies (AIRCO)

It is es­ti­mated that the mu­sic in­dus­try con­trib­utes more than R90 bil­lion a year, but artists them­selves not ben­e­fit­ting

and Mar­ket­ing As­so­ci­a­tion of South Africa.

Stan­ley Khoza from AIRCO said he was shocked to learn that most artists still don’t know what the dif­fer­ent types of roy­al­ties they are en­ti­tled to. “The first per­son who starts to ex­ploit the artist is the artist them­selves. This is be­cause as artists we don’t in­vest time in un­der­stand­ing the value chain in the mu­sic in­dus­try,” said Khoza.

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