VW AT­LAS IS SELL­ING UP A STORM

Leisure Wheels (South Africa) - - NEWS -

Volk­swa­gen hasn’t had a lot of luck in the US of late. Not only has it had to deal with le­gal is­sues, but it has also strug­gled to com­pete with other Ja­panese brands on the North American con­ti­nent. While the com­pany is a sales leader lo­cally, it is out­sold by the likes of Subaru in the US. So, com­pany ex­ec­u­tives are un­doubt­edly ec­static about the suc­cess of the new At­las SUV. The com­pany man­aged to sell 2 413 of these SUVs in June, which ac­counted for half of all the brand’s util­ity sales. Amer­i­cans love bakkies and SUVs, but have been strug­gling to sell util­ity ve­hi­cles there. In fact, only about 14% of its sales over the last few months have been in the SUV seg­ment. The At­las is set to change that.

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