Ethel Kuuya was interested in being at the forefront of making Zimbabwe a successful country — entrepreneurship for her was a no-brainer.
“I had a clear vision about how I wanted to contribute to the rebuilding of this nation, and that is to help build better institutions and companies, and offer advice that is practical and authentic. To do so I needed to create a new innovative way of providing this support.”
Advisory K is a Zimbabwean firm that provides thoughtful and implementable solutions for its clients in the areas of strategy, research, customer contact solutions and executive search. As an entrepreneur working in Zimbabwe she has insight on how entrepreneurs have to be unwavering in their vision, while ensuring that their product offering is necessary to clients — especially in the context of so much uncertainty.
Kuuya says this is the most exciting time for investors to engage with Zimbabwe: “Entrepreneurs have the opportunity to offer transformative solutions and advice to a wide variety of private and public organisations, thereby contributing to the economic resuscitation of Zimbabwe through building better businesses, one business at a time, and secondly there is untapped potential and ability to leap-frog traditional development steps through responsiveness to innovation.”
Advisory K’s investment in improving its service offering resulted in the formation of a partnership with Mercer, the largest and leading Human Resources firm in the world. This is just an example of the interest that exists in Zimbabwe, and the possibilities of collaboration that entrepreneurs are well poised to capitalise on.
“Undoubtedly we now have the most significant offering from an HR capability perspective. Our value proposition, quality of service to our clients, and Mercer’s pre-existing clientele in this market has expanded. The access to world-class solutions and capacity has broadened and deepened the service offering we’re able to provide to local organisations and provided enhanced ability to benchmark local HR practices against global practices.”
Kuuya’s words of wisdom to budding entrepreneurs in Zimbabwe speak to the importance of having a vision, and most importantly, grit: “You need to be clear of what your ultimate vision is from the onset. Every entrepreneurial action should be based on intentionality in the quest of eventually realising that initial vision or goal. Cathedrals are built over generations, and so entrepreneurs must steady themselves — this is not the time to be fainthearted, indecisive or to succumb to the infatuation of a quick win.”