fWE’RE INVITING OUR FAVOURITE STYLISH, IN-THE-KNOW, GO-TO PEOPLE TO COMPILE THE AGENDA SECTION EVERY MONTH AND SPILL THEIR LIFESTYLE SECRETS. THIS ISSUE, MEET ONE OF THE TRENDIEST WOMEN-INTHE-KNOW, JENNA MCARTHUR
ashion has ignited my interest in food, travel, pop culture, film, music and people. After six years in the fashion and media industries, the transition to fashion and lifestyle PR was an obvious one. My love affair with it culminated in the launch of my PR company in 2013,where I’m able to create and build communities around fashion, lifestyle and luxury brands both on- and offline. Working with emerging talent, established brands, connecting with young creatives and giving homegrown fashion brands a voice is what makes me tick. Discovering new hotspots, rediscovering old ones and keeping my finger on the pulse is synonymous with my nine-to-five, and my blog, Jennamcarthur.com, is where I document what I see and love.