STOCK­ISTS

Marie Claire (South Africa) - - FRONT PAGE -

fWE’RE INVIT­ING OUR FAVOURITE STYLISH, IN-THE-KNOW, GO-TO PEOPLE TO COM­PILE THE AGENDA SEC­TION EV­ERY MONTH AND SPILL THEIR LIFE­STYLE SE­CRETS. THIS IS­SUE, MEET ONE OF THE TRENDI­EST WOMEN-INTHE-KNOW, JENNA MCARTHUR

ash­ion has ig­nited my in­ter­est in food, travel, pop cul­ture, film, mu­sic and people. Af­ter six years in the fash­ion and me­dia in­dus­tries, the tran­si­tion to fash­ion and life­style PR was an ob­vi­ous one. My love af­fair with it cul­mi­nated in the launch of my PR com­pany in 2013,where I’m able to cre­ate and build com­mu­ni­ties around fash­ion, life­style and lux­ury brands both on- and off­line. Work­ing with emerg­ing talent, es­tab­lished brands, con­nect­ing with young cre­atives and giv­ing home­grown fash­ion brands a voice is what makes me tick. Dis­cov­er­ing new hotspots, re­dis­cov­er­ing old ones and keep­ing my fin­ger on the pulse is syn­ony­mous with my nine-to-five, and my blog, Jen­nam­carthur.com, is where I doc­u­ment what I see and love.

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