The new muses; a gym aid; dealing with skin pigmentation; a country getaway
beauty has a new muse; and she’s in her 60s. First, fashion embraced the ‘advanced model’ and now the beauty industry has caught up too. Could it be a backlash to decades spent clamouring for youth, freezing our faces with Botox and filling bathroom cabinets with agereversal potions, when all the while the trick was to embrace the ageing process? As the latest face of Marc Jacobs Beauty, Jessica Lange has stepped into the spotlight with an elegance and grace that is only truly captured in a face that has seen a few more years. The same can be said for Charlotte Rampling for Nars. Recently, Catherine Deneuve was featured by Jacobs’ series of muses for Louis Vuitton and Linda Rodin in The Row’s Pre-Fall 2014 Lookbook. But it isn’t only Hollywood veterans and classic supermodels that are now in high demand. Tziporah Salamon, a 62-year-old personal stylist, and 82-year-old dancer Jacqueline Murdock both featured in a 2012 Lanvin campaign. Both were modelling for the first time in their lives. Jacky O’Shaughnessy started her modelling career with an American Apparel campaign when she was 62.First modelling the brand’s Advanced Range of outerwear, O’Shaughnessy went on to feature in its lingerie campaign – the first woman of her age to do so – and in the typically racy style the brand is (in)famous for. There may be more to this proliferation of older models in fashion and beauty advertising than a simple trend. With blogs and books like Ari Seth Cohen’s Advanced Style, older women are being acknowledged for the contribution they can undoubtedly make to a global beauty and style conversation. They have buying power that their counterparts in generations before them never did – and this is their biggest appeal to retailers. After years of meticulous saving, they are more willing to part with their money than their parents or grandparents may have been. In developed countries, these baby boomers, now over 65, are the fittest and most active in history and an older age group now makes up the largest percentage of the population. It’s reassuring to know your shelf life doesn’t end at 30, or even 60.That true style and beauty are timeless. I’m definitely looking forward to enjoying that.
Jessica Lange for