BODY POL­I­TICS

The new muses; a gym aid; deal­ing with skin pig­men­ta­tion; a coun­try get­away

Marie Claire (South Africa) - - CONTENTS -

beauty has a new muse; and she’s in her 60s. First, fash­ion em­braced the ‘ad­vanced model’ and now the beauty in­dus­try has caught up too. Could it be a back­lash to decades spent clam­our­ing for youth, freez­ing our faces with Bo­tox and fill­ing bath­room cab­i­nets with agere­ver­sal po­tions, when all the while the trick was to em­brace the age­ing process? As the lat­est face of Marc Ja­cobs Beauty, Jes­sica Lange has stepped into the spot­light with an el­e­gance and grace that is only truly cap­tured in a face that has seen a few more years. The same can be said for Char­lotte Ram­pling for Nars. Re­cently, Cather­ine Deneuve was fea­tured by Ja­cobs’ se­ries of muses for Louis Vuit­ton and Linda Rodin in The Row’s Pre-Fall 2014 Look­book. But it isn’t only Hol­ly­wood vet­er­ans and clas­sic su­per­mod­els that are now in high de­mand. Tzi­po­rah Sala­mon, a 62-year-old per­sonal stylist, and 82-year-old dancer Jacqueline Murdock both fea­tured in a 2012 Lan­vin cam­paign. Both were modelling for the first time in their lives. Jacky O’Shaugh­nessy started her modelling ca­reer with an Amer­i­can Ap­parel cam­paign when she was 62.First modelling the brand’s Ad­vanced Range of out­er­wear, O’Shaugh­nessy went on to fea­ture in its lin­gerie cam­paign – the first woman of her age to do so – and in the typ­i­cally racy style the brand is (in)fa­mous for. There may be more to this pro­lif­er­a­tion of older mod­els in fash­ion and beauty ad­ver­tis­ing than a sim­ple trend. With blogs and books like Ari Seth Co­hen’s Ad­vanced Style, older women are be­ing ac­knowl­edged for the con­tri­bu­tion they can un­doubt­edly make to a global beauty and style con­ver­sa­tion. They have buy­ing power that their coun­ter­parts in gen­er­a­tions be­fore them never did – and this is their big­gest ap­peal to re­tail­ers. Af­ter years of metic­u­lous sav­ing, they are more will­ing to part with their money than their par­ents or grand­par­ents may have been. In de­vel­oped coun­tries, these baby boomers, now over 65, are the fittest and most ac­tive in his­tory and an older age group now makes up the largest per­cent­age of the pop­u­la­tion. It’s re­as­sur­ing to know your shelf life doesn’t end at 30, or even 60.That true style and beauty are time­less. I’m def­i­nitely look­ing for­ward to en­joy­ing that.

Jes­sica Lange for

Marc Ja­cobs.

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