That jacket? I’LL HAVE SOME FRIES WITH IT

FASH­ION HAS BE­COME A MIXED BAG OF RE­TAIL SERVED WITH A SIDE OR­DER OF FOOD, DE­SIGN AND MU­SIC

Marie Claire (South Africa) - - MENU -

when Karl Lager­feld sent his mod­els down su­per­mar­ket aisles for his Chanel show in Paris ear­lier this year, it was a sig­nal of a great new trend in fash­ion: a wave of hy­brid stores suc­cess­fully com­bin­ing fash­ion and food, as well as other as­sorted con­cepts like food/art/de­sign/hair. While it may have started in gen­tri­fied districts around New York and Lon­don, it is also hap­pen­ing right here in South Africa. Across the coun­try, from Dur­ban and Cape Town into the heart of Jozi, more and more of these com­bined re­tail spa­ces are pop­ping up every­where.

First up, I want to em­pha­sise that food is the glue that binds. Nat­u­rally. A place I re­turn to ev­ery time I’m in Dur­ban is neigh­bour­hood nook The Cor­ner Cafe. Its menu is sea­sonal and the pro­duce is mind­fully sourced from lo­cal pro­duc­ers. ‘Lo­cavour­ing’ is the only way to eat these days, you see. Judd Camp­bell, the owner of this retro-fit­ted oa­sis of ef­fort­less cool, ex­plains that the flour used is ground from lo­cally grown wheat, the ‘fresh-pressed juice comes in daily from a guy up the road… it’s a won­der­ful ex­er­cise in build­ing re­la­tion­ships’ and so on – much more than a mere plate of food or a cup of cof­fee.

And it’s an op­por­tu­nity to ex­tend those re­la­tion­ships. Camp­bell shares the space with Nev the Bar­ber. Neville (Nev) Ebelth­ite’s in­nate neigh­bourli­ness com­pelled him to ap­proach Camp­bell with the po­ten­tial for the sym­bio­sis. ‘People would have a place to chill and I could of­fer clients a cof­fee while they [had] a cut,’ was what Ebelth­ite thought when con­ceiv­ing the space. The bar­ber­shop is clad in black-and-yel­low il­lus­tra­tions that mir­ror the in­for­mal bar­bers who line the taxi ranks of Dur­ban. While they run as sep­a­rate en­ti­ties, The Cor­ner Cafe and Nev the Bar­ber seem joy­fully en­tan­gled: ‘Nev doesn’t pay for cof­fee and he styles my hair ev­ery morn­ing in ex­change,’ says Camp­bell.

Mov­ing south, you’ll find two sim­i­lar of­fer­ings. The Load­ing Bay in Cape Town is an in­sti­tu­tion for us Green Point lo­cals. It’s the spot to grab a life-chang­ing gold juice (pineap­ple, green ap­ple and mint) from owner Jon-Paul Bo­lus while trawl­ing through e-mails. Their weekly Thurs­day Burger Night soirées are a force to be reck­oned with as the checked-shirt set flocks in from near and far. The meat for the event is sourced con­sciously

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