THE PERFUME OF LOVE
MC INVITES YOU TO READ THE EXCLUSIVE STORY BEHIND THE FAMOUS SCENT, MISS DIOR
miss Dior is a legend. When it was created, in 1947, the fragrance brought much more than the novelty of its floral accords. The House of Dior had invented a visionary concept: a couture perfume. ‘Make me a perfume that smells of love,’ French fashion designer Christian Dior had requested. The result was Miss Dior – a unique collaboration between perfume and couture, one that continues to inspire Dior’s creative vitality more than ever. The Miss Dior legend In the pearl-grey salons of Avenue Montaigne in Paris, Christian Dior was in a meeting with Mitzah Bricard, his muse.They bounced ideas around, hesitated, pondered…
The first Dior perfume was clearly destined for success. But what should they call it? What name could embody the sophistication and joie de vivre of the couturier’s young ‘perfumed lady’? While they were searching for inspiration, Christian’s younger sister, Catherine, hurried up the staircase and burst into their meeting. A breath of fresh air, radiant and glowing… ‘Ah, here’s Miss Dior!’ Mitzah smiled. ‘Miss Dior: now there’s a name for my perfume!’ the couturier exclaimed.
And that is how Miss Dior was born – with a name that honoured Christian Dior’s tender feelings for his beloved sister. Miss Dior makes an entrance ‘A fashion show is a party; the setting should glow with fantasy and joy.And be fragrant too: spray more perfume!’ Serge Heftler-Louiche, Christian Dior’s childhood friend, with whom he had just founded Dior Perfumes, followed the instructions he was given to the letter. It was 12 February 1947 and Miss Dior was making its grand entrance. More than a litre of this green chypre was sprayed thoughout the salons of Avenue Montaigne, perfuming the rooms and caressing the air all the way out into the street. Its sensual vapours enchanted an intrigued crowd. Christian Dior noted: ‘It’s an advertisement with excellent returns, because, whether they like the perfume or not, it’s the talk of the town!’ Miss Dior blooms again And the town is still talking. The latest incarnation of this classic is Miss Dior Blooming Bouquet, and its face is Natalie Portman – the epitome of its elegance, sweetness and seductive charm.
Clockwise from top left A couture Dior gown; the fabled designer at work; Natalie Portman, the face of Miss Dior Blooming Bouquet.