DANIELLA & ABI­GAIL

WE CHECK IN TO SEE WHAT’S HAP­PEN­ING WITH OUR FAVOURITE NEW AND ES­TAB­LISHED DE­SIGN­ERS WORDS KELLY FUNG

Marie Claire (South Africa) - - CATWALK BRIDE -

When it comes to wed­dings, de­signer Abi­gail Betz knows what she’s do­ing. She may not be new to the scene, but she is con­stantly work­ing on some­thing dif­fer­ent and ex­cit­ing. She and her much-loved brand are quickly mov­ing into the fu­ture, as we could clearly see from her lat­est collection shown at Mercedes-Benz Jo­han­nes­burg Fash­ion Week, aptly named ‘Into the Fu­ture’. What is pos­si­bly most note­wor­thy is that while Abi­gail continues to stay true to her sig­na­ture style of old-world ro­mance, in­tri­cate de­tail and lux­ury, she is also all for com­bin­ing fash­ion and tech­nol­ogy. Those who saw her show were lucky enough to wit­ness her cre­ation of a holo­gram show­ing the ul­ti­mate Betz wed­ding dress, in­spired by tra­di­tional Ja­panese wed­ding at­tire and De Beers’s Shin­ing Lights Awards di­a­mond jew­ellery. Her part­ner­ship with De Beers also al­lowed her to play with rev­o­lu­tion­ary 3D print­ing. Then, us­ing this tech­nol­ogy, she cre­ated the first 3D-printed en­gage­ment ring. So why has the de­signer cho­sen to go the fu­tur­is­tic route? ‘I feel that tech­nol­ogy is so in­te­grated with our ev­ery­day lives,’ says Abi­gail,‘that it seems only nat­u­ral to in­te­grate tech­nol­ogy with the prod­ucts we make and sell ev­ery day, to make them more unique, spe­cial and de­sir­able than any other prod­uct out there, through fab­ric, de­sign and de­tail­ing.’

Abi­gail­betz.co.za

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