5 MINUTES WITH SHAUN JACOBS
SHAUN JACOBS HAS TAKEN THE SOUTH AFRICAN MUSIC INDUSTRY BY STORM. WE CHAT TO THIS SERIOUS TALENT
How did you launch yourself onto the SA music scene? Primarily through radio. A producer from Los Angeles contacted me at the end of 2011 and gave me a bit of direction – how to write songs that will be played on mainstream radio. Early in 2013 I released the track ‘Love Can’, followed by ‘End of the Road’, both of which got massive airplay and achieved success on radio and iTunes charts. If it hadn’t been for the transition to a radio single-driven approach to songwriting, I’d still just be playing in my bedroom. Which artists inspire you? Coldplay has always been my favourite band. Lately I’ve been enjoying Imagine Dragons, Biffy Clyro, London Grammar and Switchfoot; all of which have elements to their music that push me to write and perform better. What’s your favourite part about playing gigs? Making the fans feel like they’re part of the music! For me,studio is just what you do to have a product to play live, and making music is all about playing it live. We feel like the songs come to life when we play them, and we come alive too. If a movie were made of your life, what would be the soundtrack? Wow, I have no idea. But, for now, a song that still resonates a lot with me is a song I wrote for the first album, Paper Wings, called ‘Don’t Give Up On Me Yet’.