5 MIN­UTES WITH SHAUN JA­COBS

SHAUN JA­COBS HAS TAKEN THE SOUTH AFRICAN MU­SIC IN­DUS­TRY BY STORM. WE CHAT TO THIS SE­RI­OUS TALENT

Marie Claire (South Africa) - - AGENDA -

How did you launch yourself onto the SA mu­sic scene? Pri­mar­ily through ra­dio. A pro­ducer from Los Angeles con­tacted me at the end of 2011 and gave me a bit of di­rec­tion – how to write songs that will be played on main­stream ra­dio. Early in 2013 I re­leased the track ‘Love Can’, fol­lowed by ‘End of the Road’, both of which got mas­sive air­play and achieved suc­cess on ra­dio and iTunes charts. If it hadn’t been for the tran­si­tion to a ra­dio sin­gle-driven ap­proach to song­writ­ing, I’d still just be play­ing in my bed­room. Which artists in­spire you? Cold­play has al­ways been my favourite band. Lately I’ve been en­joy­ing Imag­ine Drag­ons, Biffy Clyro, Lon­don Gram­mar and Switch­foot; all of which have el­e­ments to their mu­sic that push me to write and per­form bet­ter. What’s your favourite part about play­ing gigs? Mak­ing the fans feel like they’re part of the mu­sic! For me,stu­dio is just what you do to have a prod­uct to play live, and mak­ing mu­sic is all about play­ing it live. We feel like the songs come to life when we play them, and we come alive too. If a movie were made of your life, what would be the sound­track? Wow, I have no idea. But, for now, a song that still res­onates a lot with me is a song I wrote for the first al­bum, Paper Wings, called ‘Don’t Give Up On Me Yet’.

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