The first app es­pe­cially de­vel­oped to help avoid people, Cloak will keep you away from exes, co-work­ers and chatty ac­quain­tances

Marie Claire (South Africa) - - BULLETIN -

NEWS In this era of so­cial me­dia and GPS, we’ve been granted ev­ery imag­in­able tech­ni­cal in­no­va­tion for track­ing each other down: we con­stantly know where people are liv­ing, trav­el­ling, plan­ning to go, or cur­rently ‘check­ing in.’ All this in­for­ma­tion ap­peals to our in­nate hu­man im­pulse to con­nect with one an­other, but what about our other in­nate hu­man im­pulse: want­ing to avoid one an­other at all costs?

At last, the her­mit in each of us is be­ing ex­plic­itly catered for. Cloak, a new smart­phone app (which dubs it­self, per­fectly, as ‘Incog­nito mode for real life’), links to your In­sta­gram and Foursquare ac­counts, and ex­poses the lo­ca­tion of your ac­quain­tances on a map, so you never need to run into any­one again! Un­less you want to, of course, in which case you can make a bee­line for them and per­haps find, to your hor­ror, that their lit­tle avatar starts mak­ing a swift get­away.

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