Marie Claire (South Africa) - - CONTENTS -

in Pak­istan, Malala Yousafzai con­tin­ues the fight for girls’ ed­u­ca­tion while fac­ing threats against her life. In Nige­ria, hun­dreds of teenage girls are snatched and sold as slaves or into mar­riage. Within our bor­ders, in the Western Cape town of Bredas­dorp, Anene Booy­sen was raped and mur­dered.

CHIME FOR CHANGE is tak­ing a stand against in­jus­tices in­flicted on women all over the world. Launched by Gucci and founded last year by Frida Gian­nini, Bey­oncé KnowlesCarter, and Salma Hayek Pin­ault, the global cam­paign ad­vo­cates calling for change for girls and women. Based on the pil­lars of Ed­u­ca­tion, Health, and Jus­tice, it aims to use these av­enues to em­power women.

The co-founders have been hands-on in ad­vanc­ing the project. Hayek Pin­ault will present a short film, with her­self as nar­ra­tor and mu­sic by Bey­oncé. They have also gone out of their way to re­cruit help from in­flu­en­tial stake­hold­ers such as the Bill & Melinda Gates Foun­da­tion, Hearst Mag­a­zines, the PPR Cor­po­rate Foun­da­tion for Women’s Dig­nity and Rights, Face­book and Cat­a­pult – the crowd-fund­ing plat­form for girls and women. #CHIMEIN is an app in­di­vid­u­als can use to help fund and sup­port the move to­wards pos­i­tive change for women glob­ally. Cat­a­pult will link the cam­paign’s com­mu­nity to more than 50 or­gan­i­sa­tions and projects.

CHIME FOR CHANGE’s Ad­vi­sory Board also con­sists of is­sues ex­perts who are well known, in­clud­ing ac­tresses Ju­lia Roberts, Jada Pin­kett Smith and Meryl Streep, singer John Leg­end, Arch­bishop Emer­i­tus Des­mond Tutu and his daugh­ter, Rev­erend Mpho Tutu, Global Direc­tor of Equal­ity Now Yas­meen Hassan, and Ari­anna Huff­in­g­ton of The Huff­in­g­ton Post.


Clock­wise from

top Bey­oncé Knowles-Carter, Salma Hayek Pin­ault, Frida


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