in Pakistan, Malala Yousafzai continues the fight for girls’ education while facing threats against her life. In Nigeria, hundreds of teenage girls are snatched and sold as slaves or into marriage. Within our borders, in the Western Cape town of Bredasdorp, Anene Booysen was raped and murdered.
CHIME FOR CHANGE is taking a stand against injustices inflicted on women all over the world. Launched by Gucci and founded last year by Frida Giannini, Beyoncé KnowlesCarter, and Salma Hayek Pinault, the global campaign advocates calling for change for girls and women. Based on the pillars of Education, Health, and Justice, it aims to use these avenues to empower women.
The co-founders have been hands-on in advancing the project. Hayek Pinault will present a short film, with herself as narrator and music by Beyoncé. They have also gone out of their way to recruit help from influential stakeholders such as the Bill & Melinda Gates Foundation, Hearst Magazines, the PPR Corporate Foundation for Women’s Dignity and Rights, Facebook and Catapult – the crowd-funding platform for girls and women. #CHIMEIN is an app individuals can use to help fund and support the move towards positive change for women globally. Catapult will link the campaign’s community to more than 50 organisations and projects.
CHIME FOR CHANGE’s Advisory Board also consists of issues experts who are well known, including actresses Julia Roberts, Jada Pinkett Smith and Meryl Streep, singer John Legend, Archbishop Emeritus Desmond Tutu and his daughter, Reverend Mpho Tutu, Global Director of Equality Now Yasmeen Hassan, and Arianna Huffington of The Huffington Post.
top Beyoncé Knowles-Carter, Salma Hayek Pinault, Frida