BEAUTY ED’S NOTE

Marie Claire (South Africa) - - BEAUTY -

about two weeks be­fore my trip to New York to at­tend Clin­ique’s global press launch of their Smart Serum, I was for­tu­nate enough to be given a sam­ple to try. I have to be hon­est and say that I was happy with my skin to be­gin with. I didn’t have any real con­cerns and was gen­er­ally grate­ful for a healthy com­plex­ion. When I took the sam­ple, I re­mem­ber think­ing: ‘What if I just don’t see a dif­fer­ence?’ And so I vowed to use the serum dili­gently morn­ing and night un­til I fin­ished the prod­uct. I’m not al­ways good at that! I am eas­ily dis­tracted and too ea­ger to ex­per­i­ment with the new kid on the block. It’s the pain and plea­sure of my job.

Two weeks later, I was off to the Big Ap­ple with my skin look­ing brighter and more even­toned than I’ve ever known it to be. As soon as I boarded my flight, I took out the serum and ap­plied it to my clean, make-up free face to pre­pare it for the long flight ahead (you can ap­ply this un­der or over your mois­turiser if you’re us­ing Clin­ique’s Dra­mat­i­cally Dif­fer­ent Mois­tur­iz­ing Lo­tion). Also, I love ap­ply­ing nour­ish­ing skin prod­ucts be­fore bed and, since this was an evening flight, the tim­ing was per­fect. I con­tin­ued to use the serum un­til it was com­pletely fin­ished. I got about six weeks’ use from it as well as healthy-look­ing skin with great tex­ture.

For me, what the serum did is fix a prob­lem I was hardly aware of. Some­times, we can be­come so used to our skin’s con­di­tion that we stop notic­ing it. This was cer­tainly the case for me. I hadn’t no­ticed the amount of sun dam­age I had un­til it started fad­ing away. I also didn’t re­alise how much softer and smoother the tex­ture of my skin could be. It must be said, though, that I am a huge fan of ex­fo­li­a­tion – never go­ing a week with­out do­ing it – which must have aided the serum’s work, I guess. I love that it’s suit­able for any­one – woman or man (es­pe­cially if you’re a reg­u­lar shaver), young or ma­ture (you can start as early as 12 years old and carry on as long as you please) and no mat­ter where you come from. (It has been tested in eight re­gions around the world, although, sadly nowhere in Africa yet.)

Bravo to Clin­ique for tak­ing yet another great step in rev­o­lu­tion­ary skin care!

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