THE PERFECT MATCH
e wanted a fragrance that echoes the aristocratic origin of Hubert de Givenchy and of haute couture. The fragrance is representative of the way we see beauty: it started with Audrey Hepburn, continued with Maria Carla Boscono, and now it’s embodied in Alicia Keys – chic and aristocratic, with a little twist.
The brief was to create a fragrance that embraces life with positivity and a generosity of spirit. We wanted it to radiate good vibes. Alicia is such a positive, happy person. It is an interesting take to have a woman of colour as the face of a luxury fragrance. I don’t see why luxury should be something separate from the world at large – luxury should be a function of the moment and a trend leader. Hubert de Givenchy was the first Parisian designer to have black models on the catwalk.’ – Thierry Maman, Global President of Parfums Givenchy. ‘I feel that things have to be easy for women; scent must be goodnatured and vivifying. Dahlia Divin is both contemporary and ancestral. Jasmine brings out the ancestral roots of the fragrance – it is sexy and elegant.White flowers are key for Givenchy.The base is wood; it’s avantgarde, charismatic, elegant and seductive.Alicia Keys embodies grace, strength and charisma.The trend today is for comfort and reassurance, because we are caught up in a hectic lifestyle.The fragrance must be calming: sandalwood and vetiver suggest mellowness. The fragrance should surround your shoulders like a big scarf – you should feel as though you are protected by the base note.’ – Françoise Donche, Givenchy expert perfumer, on the composition of the fragrance.