Marie Claire (South Africa) - - CELEBRITY -

e wanted a fra­grance that echoes the aris­to­cratic ori­gin of Hu­bert de Givenchy and of haute cou­ture. The fra­grance is rep­re­sen­ta­tive of the way we see beauty: it started with Au­drey Hep­burn, con­tin­ued with Maria Carla Boscono, and now it’s em­bod­ied in Ali­cia Keys – chic and aris­to­cratic, with a lit­tle twist.

The brief was to cre­ate a fra­grance that em­braces life with pos­i­tiv­ity and a gen­eros­ity of spirit. We wanted it to ra­di­ate good vibes. Ali­cia is such a pos­i­tive, happy per­son. It is an in­ter­est­ing take to have a woman of colour as the face of a lux­ury fra­grance. I don’t see why lux­ury should be some­thing sep­a­rate from the world at large – lux­ury should be a func­tion of the mo­ment and a trend leader. Hu­bert de Givenchy was the first Parisian de­signer to have black mod­els on the cat­walk.’ – Thierry Ma­man, Global Pres­i­dent of Par­fums Givenchy. ‘I feel that things have to be easy for women; scent must be good­na­tured and viv­i­fy­ing. Dahlia Divin is both con­tem­po­rary and an­ces­tral. Jas­mine brings out the an­ces­tral roots of the fra­grance – it is sexy and el­e­gant.White flow­ers are key for Givenchy.The base is wood; it’s avant­garde, charis­matic, el­e­gant and se­duc­tive.Ali­cia Keys em­bod­ies grace, strength and charisma.The trend to­day is for com­fort and re­as­sur­ance, be­cause we are caught up in a hec­tic life­style.The fra­grance must be calm­ing: san­dal­wood and ve­tiver sug­gest mel­low­ness. The fra­grance should sur­round your shoul­ders like a big scarf – you should feel as though you are pro­tected by the base note.’ – Françoise Donche, Givenchy ex­pert per­fumer, on the com­po­si­tion of the fra­grance.

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