SHANA MORLAND, THE DESIGNER BEHIND FUN AND FLIRTY BRAND SHANA, SPEAKS TO MC ABOUT HER ASPIRATIONS AND BEING YOUNG IN DESIGN
igrew up in a creative family. My dad was an art director and my mother worked as a wardrobe stylist. From a young age I would follow her around while she sourced for shoots and helped out with elaborate costumes, and would spend hours sitting in front of the TV beading, and creating my own things. I also dreamt that one day I would have my own deli or restaurant, as I love making beautiful dishes with fresh ingredients.
We launched the Shana label in 2011.My first taste of retail was at a neighbourgoods market, where I traded once a week on Saturdays, come rain or shine. From there my outlet was a pop-up shop in Kloof Street with two other designers: it was intended as a two-week event, but it’s now been running for one and a half years. Since we started showing at Mercedes-Benz Fashion Week we have seen a major increase in media coverage,which has managed to push my brand into a good position in the South African industry.We hope to continue growing the label to reach an international market.
If you’re passionate and enthusiastic about your goals, there is no better time for you than right now.I believe that young designers should consider working for an established designer or design house to gain experience in both the design and business aspects of the industry. Always stay true to who you are as a designer, but still be able to listen to what the market is looking for and keep your designs relatable.For me, my mom, Stefania Morland, is my number-one fashion icon and mentor. I also admire international fashion designers Karl Lagerfeld, Balmain and Isabel Marant.
I have ever-changing and varied fashion tastes. Right now, I’m in love with a pair of black leather wedge sneakers with textured inserts – great for day and night. Most of my outfits start with a satin slip,layered with tops.I have a pair of leather thigh-high boots that have lasted many winters and I plan on making them last for many more.
I have learnt that working hard is the most important ‘talent’ you can have. Both my parents work extremely hard – you can see the passion they have for their work and personal lives.My wish is to be great as I can be myself,but to do so in their footsteps.