There is nothing more personal
than fragrance – allowing passers-by to catch a fleeting whiff of your world and who you are. Originally, when it came to fragrance, it was all about
finding your own ‘signature scent’ and wearing this day and
night.A modern approach to perfume is to collect your own ‘wardrobe’ of smells, not unlike
having a choice of dresses, shoes and handbags. Experts and noses in the fragrance industry encourage the selfexpression that comes with choosing perfumes that please you at certain times of the day and reveal various sides of your
personality. Each scent, a complex creation, will always smell different from one
person to the next.