So­cial me­dia and self-help

Marie Claire (South Africa) - - CONTENTS -

This vul­ner­a­bil­ity, says Blair, is at the heart of the new self-help move­ment. when, after a ner­vous break­down, she wrote about the power of vul­ner­a­bil­ity and be­came a six-mil­lion-hits in­ter­net won­der.) ‘We want real peo­ple, not per­fect peo­ple – we want those who have stum­bled but are stand­ing up again, be­cause their hard­ships make us be­lieve [that] we can con­quer our own,’ says Blair.

Where in the past you might read Feel The Fear and Do It Any­way by Susan Jef­fers and within a few weeks promptly for­get about it, to­day’s young gu­rus won’t let that hap­pen, as they’re busily tweet­ing and Face­book­ing you with snappy share­able memes and quotes to re­in­force their mes­sages ev­ery day. ‘I love get­ting daily in­spi­ra­tions from Gabby,’ says Sarah Daw­son, 35, a copy­writer and self- con­fessed self-help junkie from London. ‘Get­ting that daily hit of some­thing is like a re­in­force­ment that I don’t have to work too hard to­wards. The book might be sit­ting be­side my bed, but I rarely get to dip back into it, whereas Gabby’s tweets in my time­line keep it all alive.’

What, then, is the ap­peal of gu­rus like Bern­stein, com­pared with the Deep­aks and Dr Phils of old? ‘The woman got her­self over a coke ad­dic­tion at 25 and she’s not afraid to share that,’ says Daw­son. ‘She’s so down-to-earth

about her own strug­gles, it makes me think, “Well, if she’s slayed those demons, maybe I can slay mine.” Plus, the fact that she is young and gor­geous makes it all the more in­spir­ing. I am tired of my gu­rus be­ing bald old men. I like that she be­lieves you can still be spir­i­tual while wear­ing stilet­tos. It’s kind of cool.’

New sources of self­help for the mil­len­nial gen­er­a­tion – youth­ful, hip and ea­ger to share.

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